Today SEOmoz announced a new tool today – Fresh Web Explorer (in beta, available to Pro accounts).

It’s fast. It’s big. It’s sexy. It’s simple. It tracks links and mentions in aggregate, and so far, has proven to be faster than Google Alerts and Topsy. This is especially cool for SEOs banking on co-occurrence and citations in the future of ranking. Plus, it has a feed authority feature (in the vein of the defunct AlertRank) which could be pretty useful for many.

Example 1:

It provides a legend of search operators, most we can guess if we are fans of the operators that work in Google. Quotes, minus signs, “OR” – they work great. I picked a few terms that I know gets used in conjunction with my blog:

  • bill sebald
  • greenlaneseo
  • greenlane.wpengine.com
  • green lane seo

I have the option to input one at a time, or both in a string like “bill sebald” OR “greenlaneseo” OR “greenlane.wpengine.com” OR “green lane seo,” depending on whether I want an aggregate or comparison view. I can also scan web mentions as far back as “last four weeks.”


SEO Moz Fresh web explorer

Not only did I find a post that linked to my site just today (this tool is fast!), but I also found a page that mentioned me but didn’t link. I’ll be emailing him shortly to see if we can’t turn that co-occurrence into a link.

Protip – This tool also lets you export, which after a little tweaking of the CSV, makes for a juicy import into Buzzstream for even better link management.

Example 2:

I’m usually very successful with finding and connecting my good content with relevant posts – a reason I love the broken link building tactics. I recently wrote a review for a Visual Link Explorer from Cognitive SEO. I saw State of Search did a write-up on the tool within the hour my post came out. I wrote to them and asked if they’d like to link to my review as more context for their readers. Unfortunately there was no response (hey, it happens to the best of us), but this tool makes the success of that tactic even more possible.

I entered “Visual Link Explorer” into the tool, and had a couple nice hits. I could easily contact all of these sites with my review, and try to negotiate a link. Think about the varieties of keywords you could enter here to find timely posts and content that is still within the webmaster’s attention span. I’ve always found it’s much easier to get a link on fresh content, than something that’s been long forgotten by the webmaster.

Web mentions

Is it missing content, links, and citations? Yes. But this is a really great start. These tricks worked great for me in my first hour of playing with it. Would love to hear what you can come up with in the comments.

Oh, and check this out too – Fresh Web Explorer Bookmarklets

Updated 3/21/2013 – On the heels of Fresh Web Explorer, SEOmoz has rolled the concept into Open Site Explorer with “Just Discovered.”  This new tab shows the freshest links discovered by Open Site Explorer by scanning pages recently shared through social media.  It appears pretty accurate, unfortunately some of the links they just discovered for me are year old links on popular websites.

Bill Sebald
Bill Sebald
Follow me on Twitter - @billsebald

I've been doing SEO since 1996. Blogger, speaker, and teacher at Philadelphia University. I started Greenlane in 2005 to help clients leverage search marketing to hit business goals. I love this stuff.

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