Case Studies

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We use our collective expertise to solve our clients’ problems. Continuous testing, analyzing, experimenting and learning help us develop even better digital marketing initiatives than we did yesterday. Here’s a collection of success stories and lessons learned.

Case Studies

Content Consolidation & Optimization Yields 48% Increase in Goal Conversion Rate

Note: due to our contracts, the client related to this case study must be anonymous. However, if you have any questions inspired by this document, please contact us at info@greenlanemarketing.com. Sometimes, paying attention to the content you already have is…
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Case Studies

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

Note: due to our contracts, the client related to this case study must be anonymous. However, if you have any questions inspired by this document, please contact us at info@greenlanemarketing.com. Conducting a competitor gap analysis can pay off in…
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Case Studies

40% New User Increase and 161% Conversion Increase from Free Clicks

Sometimes there is gold in places most marketers don’t look. Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, thus turning free clicks into additional leads and revenue for an online Amish furniture store. The Challenge An…
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Case Studies

PPC Account Restructure Increased Search Leads by 80%, Lowered CPL by 18% in Less Than 4 Months

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

Case Studies

Tech SEO Strategy Tackles Index Bloat

A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business.

Case Studies

PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion

How our Paid Search expertise and account clean-up process brought our client immediate results.

Case Studies

SEO & Content Strategy efforts lead to 77% MoM Pageview Increase

Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.

Case Studies

Revenue Growth YOY Improved via Local SEO Strategy

A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.