Case Studies | Greenlane

Case Studies

PPC Account Restructure Increased Search Leads by 80%, Lowered CPL by 18% in Less Than 4 Months

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

Case Studies

Tech SEO Strategy Tackles Index Bloat

A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business.

Case Studies

PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion

How our Paid Search expertise and account clean-up process brought our client immediate results.

Case Studies

SEO & Content Strategy efforts lead to 77% MoM Pageview Increase

Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.

Case Studies

Revenue Growth YOY Improved via Local SEO Strategy

A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.

Case Studies

Content ROI Grew from $0 to $4,495 with SEO

How prioritizing SEO helped our client’s content efforts go from lackluster to lucrative.

Case Studies

Beneficial Metrics Gained from Analytics Audit

How we helped the largest global source of pet health information in the world audit their analytics and create usable metrics.

Case Studies

Regained Position 1 for Branded Search

A high-profile homepage mysteriously went from position 1 to rendering as a video thumbnail in organic listings. We helped discover why, and fixed the rankings.

Case Studies

Data Confidence Gained by an Analytics Audit

How restructuring Analytics helped a leading brand of exterior and interior building products make trusted, data-informed decisions across their business units.

Case Studies

Technical SEO Grew Total Indexed Pages (From 60 to 6,086)

A prominent pet site with thousands of pages of content was only indexed for 60 of those pages.

Case Studies

Conversion Increase via Quality Blog Content

What do you do when you have a client with a site that’s barely a year old and trying to get noticed in one of the most competitive spaces on the internet? You develop a content production plan, of course.

Case Studies

Boost in Traffic after Manual Penalty Lifted

A professional services firm was suffering from a manual penalty, leading to a huge drop of natural search-driven leads.