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Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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As long as I’ve been doing SEO and digital marketing, I’ve pushed for the early adoption of new products, platforms, and technology. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve…
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In Analytics, where I spend much of my time, there’s a constant drive to test – layout, content, images, form fields, pretty much everything on a page. We do this to constantly improve on the experience, with common instances being…
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Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of the fibers (or smaller algorithms) are old, and some are new. Some are made for…
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Nowadays, SEO and PPC practitioners need to think outside the box, especially when it comes to eCommerce sites. In order to stay ahead of competitors, we need to invent creative ways to provide unique value through search engines. Ecommerce SEO…
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Analytics is an area of constant refinement and shifting opinions. While numbers themselves are concrete, our interpretations, evaluations, and meanings of them can change. Definitions and context are key to understanding and interpreting data. Why? Well, every site we track…
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We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution,…
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