seo

Posts

SEO is an Experiment

The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve …
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First 50 Days of Quarantine: What We’ve Learned

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First 50 Days of Quarantine: What We’ve Learned

On March 12, Greenlane’s Management Team announced that we’d be working from home for the foreseeable future. In the 50 days since, we’ve made adjustments to what “business as usual” means.  Some of our client partnerships have unfortunately had to…
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SEO Disasters

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4 Tools for Getting Ahead of SEO Disasters

We recently had a client launch a new site in Wordpress. It was appropriately in a staging area before launch. Instinctively upon hearing the news of the launch, we decided to look for a robots tag. Sure enough, every page was marked as "noindex, nofollow". The client was able …
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keyword tool

Posts

What Is The Best Google Suggest Keyword Tool

A rose by any other name may smell just as sweet, but good luck trying to find good results for “thorny red flower” on the first page of the SERPs! Until Google gets even better with their relationship-mapping (thanks Hummingbird, you're a great start!), long-tail optimization will be a huge …
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Posts

Google’s Current Desktop Design

Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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google bert

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How Google’s BERT Works In SEO

Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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seo report

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SEO Reporting: How to Build Meaningful Analytics Reports

The SEO report. It's a calling card for some agencies. These reports can be ornate or no-frills (everyone has their own style). Smart companies use APIs to compile reports without spending manual hours. Some rely on automatic SEO reporting tools. For other companies, it's a time-intensive and considerably low-value exercise.
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h1 tags

Posts

The Truth About Multiple H1 Tags and SEO

The "official rollout" of HTML 5 in October 2014 ignited renewed interests in an old SEO debate: whether or not using multiple H1 tags on a single page is bad for SEO. Depending on the school of thought, some designers debated the true use case. Likewise, some SEOs had a …
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