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Last updated Sept. 2020. In your Google Ads account, you may have noticed a new Optimization Score, as well as recommendations on how to improve that score. Your initial thought may be “Wow, this is really insightful. Thank you Google…
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Here’s how one of my clients’ display network campaigns performed last month: Looks decent for a display campaign, right? We weren’t even trying to get conversions, just generate brand awareness in the United States using custom affinity audiences. Now, take…
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Update: On 7-25-2018, Google changed the name of their ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an…
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