borad match

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Why You Should Stop Using Broad Match

For The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP!  Have you compared the performance of Broad Match keywords to the other match types in your account lately?…
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http vs http2

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HTTP vs. HTTP2

HTTP2, the new Web protocol slated to go live any day now, aims to be a faster, more efficient protocol. HTTP1.1 is the current predecessor and has been around for about 15 years. The problem with HTTP1.1 is that can only load requests one at a time, one request per …
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