Display Advertising

What is Display Advertising?

Display advertising is the process of advertising on websites, strategically reaching users at different points in the buying process with messages relevant to them.

Display advertising is a method of exposing consumers to your brand as part of their everyday online activities. Ads can appear in many forms (including text, images, and video), come in an assortment of sizes, and perform a variety of functions.

Why do advertisers use display as a part of their marketing mix?


  • To generate awareness. Put your brand in front of the right audience at the right time.
  • To keep brands and products top-of-mind. Display ad technology enables advertisers to retarget customers throughout the conversion cycle with ads that reflect the products and services in which customers have previously shown an interest.
  • To be contextually relevant and drive consideration. Brand messages placed in contextually relevant places and targeted to in-market consumers drive consideration and intent to take an action.
  • To influence other marketing channels. Display helps you reach people further up the funnel, generating demand captured by other channels such as paid search.

Our Approach to Display

  1. Be targeted, but not limited. Focus on the audience you are trying to reach versus where you want to reach them.
  2. Test. Test. Test. Try out multiple inventory sources (e.g. ad exchanges, demand-side platforms (DSPs), direct site buys), targeting tactics and creative treatments to find the right mix.
  3. Set specific goals for display campaigns. A win for display ads is often different from other marketing channels. Consider focusing on micro-conversions rather than sign ups and sales.

Note: We are not a design agency, but we can help guide asset creation.

Display Advertising Services We Provide:

Media Planning & Buying

Using our resources and experience, we will help you determine the best website placements and tactics for your goals and budget.

Campaign Set-up & Flighting

From start to finish, we can be your one-source liaison to ensure vendors get what they need for a successful launch and ongoing optimization.

Direct Buy, Programmatic, Exchanges

We will negotiate the best rates possible to reach the best audience across a variety of networks.

Prospecting, Contextual, Lookalike, Retargeting

Our plans will help to put the right messaging in front of the right consumers at the right time.

Google Display Advertising

We can complement your search and shopping campaigns with the Google Display Network to ensure your marketing plan is taking advantage of all that Google Ads has to offer.

Social, Newsletters & More

We have experience with Facebook, Twitter, LinkedIn, Pinterest, and e-newsletter deployments.


Does Display advertising sound like the right marketing channel for your business? Get in touch.

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Greenlane is a digital marketing agency headquartered just outside of Philadelphia:

2550 Eisenhower Avenue, A203, Eagleville, PA 19403 - (610) 973-7119

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