Founder & Managing Partner
Bill loves this industry. The community, the challenges, the detective work required, all of it. He began started his passion for both SEO and eCommerce in 1996. This included leading the first group of SEOs at GSI Commerce, working with clients like NFL, Toys R Us, Dick’s Sporting Goods, PetSmart, and Calvin Klein.
He has offered consultive services through the name Greenlane since 2005, and in 2012 he launched our agency. To know Bill is to love him, and if you know Bill you’ve also surely heard one of his crazy rock star stories from his previous life.
When he’s not leading our team, writing on sites like Practical Ecommerce and Moz and our own blog, or speaking about digital marketing, he’s probably in his 80’s shrine, listening to hair metal or watching a bad monster movie.
Meet the rest of our team
These are the faces you’ll get to know very well. You might even forget they’re not part of your actual marketing team.