Organic search is constantly evolving, and so are our approaches — from driving visibility through AI Overviews to technical SEO enhancements that boost site clarity and crawlability. At Greenlane, we stay ahead of the trends so you can stay focused on your business. Our team works closely with you to deliver intelligent, strategic SEO recommendations tailored to your goals. With our agile approach, we adapt quickly as search algorithms change. Please explore the links below to learn more about our SEO campaigns.
Technical SEO
Technical SEO is the backbone of your site’s visibility. Without it, even great content can fall short. At Greenlane, we manually audit your site, use specialized tools, and collaborate with your dev team to uncover and fix issues, ensuring your site is crawlable, readable, and ready to rank.
On-Page SEO and Content
We offer end-to-end on-page and content support—from finding rankable topics to building a strategic content calendar. Our data-driven process includes optimizing existing pages, writing new high-performing copy, and using audits and competitive analysis to shape your strategy.
Off-Page, Link Acquisition and Content Marketing
SEO goes beyond your website. Our off-page services include link building, PR support, and content marketing—always focused on quality over quantity, with full transparency around how we earn backlinks.
Local SEO
Local businesses need specialized SEO to drive foot traffic and bookings. We optimize Google Business Profiles, create geo-targeted content, perform local competitor audits, and more—tailored to help you stand out in your area.
Check out our Philadelphia SEO page
They don’t stop at doing the work request, they proactively look at ways we can do better, not just on organic traffic, but in our business on the whole. I love that they take the time to understand everything about how we operate.
Wendy Toth, Content Lead at Do Good HQ
SEO Case Studies
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate. Read more…
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Tech SEO Strategy Tackles Index Bloat
A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business. Read more…
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SEO & Content Strategy lead to 77% MoM Pageview Increase
Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information. Read more…
SEO Articles
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Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work. Read more…
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Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition
Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more. Read more…
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The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?
Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations. Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.