Display Ads
Greenlane’s display advertising expertise is focused on achieving your business goals.
We take a partner-agnostic approach, working with the best vendors and tools to tailor a solution that’s right for you. This means strategically leveraging content networks and DSP platforms to maximize your reach and impact.
Data-Driven Display Strategies
We start by understanding your audience, goals, and current marketing landscape. This involves analyzing existing data from your accounts, display partners, Google Analytics, and your valuable insights. From there, we develop customized display strategies that align with your objectives and resonate with your target customers.
Comprehensive Display Planning
Our collaborative planning process ensures your display campaigns are set up for success:
- Audience Identification: We help you pinpoint the right audience segments through demographic, behavioral, geographic, content, affinity, and other targeting methods.
- Network Selection: Based on your goals, we’ll recommend the most effective networks to reach your audience, whether through prospecting, acquisition, lookalikes, retargeting, or conquesting.
- Campaign Structure: We design evergreen display programs that provide consistent results and targeted, flight-based campaigns for specific initiatives.
Your Display Challenges, Solved:
- Targeted but Limited? Focus on the who not the where. We’ll help you reach your desired audience effectively, regardless of platform.
- Experimenting? Test different inventory sources, targeting tactics, and creative variations to find the winning combination.
- Setting Goals? Display advertising success is unique. We’ll help you define meaningful micro-conversions that align with your broader objectives.
Our Display Advertising Services:
Display Advertising Strategy
Campaign Setup & Management
Prospecting, Contextual, Lookalike, & Retargeting
Social, GDN, & Other Display Channels
Ready to elevate your display advertising?
Contact Greenlane today for a free consultation and discover how we can drive real results for your business.
Contact Greenlane today for a free consultation and discover how we can drive real results for your business.
Custom Strategies and Real Results
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
How our Paid Search expertise and account clean-up process brought our client immediate results.
Read Our Latest Articles
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves
To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.
AI | Digital Marketing
Read MoreJess Wisniewski
Cross Channel Team Lead
SEO vs PPC: How to Choose Where to Invest First?
Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?
PPC | SEO
Read MoreJess Wisniewski
Cross Channel Team Lead
Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert
Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.
Digital Marketing | PPC
Read MoreJess Wisniewski
Cross Channel Team Lead
Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max”
While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.
AI | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.