At Greenlane, we understand that effective marketing isn’t one-size-fits-all. That’s why we don’t specialize in a single marketing vertical. Instead, we tailor our proven digital marketing strategies to fit any type of business, regardless of size or industry. From e-commerce startups to established B2B enterprises and B2C brands, we partner with you to understand your unique goals and challenges. Our data-driven approach and commitment to innovation ensure that we deliver phenomenal, measurable results, helping you achieve sustainable growth and a competitive edge in today’s dynamic digital landscape.
Strategies For E-commerce
Greenlane crafts tailored digital marketing strategies for e-commerce clients, designed to boost online sales and attract new customers. We utilize proven methods like product schema, paid shopping campaigns, and feed optimization to enhance your online presence and deliver measurable growth for your e-commerce business.
Online Lead Generation for B2B
Our team develops online lead generation strategies for B2B clients, focusing on attracting and converting high-quality leads. We leverage tactics like content marketing, SEO, and targeted advertising campaigns to build your brand authority, drive website traffic, and generate a consistent flow of qualified leads for your business.
Online Lead Generation for B2C
Greenlane creates online lead generation strategies for B2C clients, engaging potential customers and driving conversions. We utilize tactics like social media advertising, email marketing, and engaging content to build brand awareness, capture leads, and foster customer relationships, ultimately increasing your customer base.
See Why Our Partners Like Working With Us
Greenlane is one of the best agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.
Tiina Hyvonen, VP of Marketing Operations
Latest Case Studies
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How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental sessions, users and engagement rate.
Recent Articles and Industry News
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How to Create a User Persona: A 7-Step Template & Questionnaire
By understanding your ideal customers, you can craft messaging and campaigns that truly resonate with the right target audience.
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What Is User Intent in SEO? Aligning Content for Stronger Rankings, Engagement & Conversions
Learn how to align your SEO strategy with user intent to boost rankings, engagement, and conversions. Break down informational, navigational, commercial, and transactional search intent with actionable strategies and examples.
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How Our Marketing Firm’s Paid Media Team is Using AI
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.