Our Work

At Greenlane, we understand that effective marketing isn’t one-size-fits-all. That’s why we don’t specialize in a single marketing vertical.

Instead, we tailor our proven digital marketing strategies to fit any type of business, regardless of size or industry. From e-commerce startups to established B2B enterprises and B2C brands, we partner with you to understand your unique goals and challenges. Our data-driven approach and commitment to innovation ensure that we deliver phenomenal, measurable results, helping you achieve sustainable growth and a competitive edge in today’s dynamic digital landscape.

Strategies For E-commerce

Greenlane crafts tailored digital marketing strategies for e-commerce clients, designed to boost online sales and attract new customers. We utilize proven methods like product schema, paid shopping campaigns, and feed optimization to enhance your online presence and deliver measurable growth for your e-commerce business.

More About E-commerce

Online Lead Generation for B2B

Our team develops online lead generation strategies for B2B clients, focusing on attracting and converting high-quality leads. We leverage tactics like content marketing, SEO, and targeted advertising campaigns to build your brand authority, drive website traffic, and generate a consistent flow of qualified leads for your business.

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Online Lead Generation for B2C

Greenlane creates online lead generation strategies for B2C clients, engaging potential customers and driving conversions. We utilize tactics like social media advertising, email marketing, and engaging content to build brand awareness, capture leads, and foster customer relationships, ultimately increasing your customer base.

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Our trusted partnerships with companies in Lead Generation, E-commerce, Arbitrage and Media

See Why Our Partners Like Working With Us

What People Are Saying

“Greenlane is one of the best search engine marketing agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.”

Tiina Hyvonen

VP of Marketing Operations, American Sentinel University

“They don’t stop at doing the work request, they proactively look at ways we can do better, not just on organic traffic, but in our business on the whole. I love that they take the time to understand everything about how we operate.”

Wendy Toth

Content Lead at Do Good HQ

“Since working with Greenlane on an ongoing basis, we’ve formalized our content and SEO strategy, increasing top 3 keyword YTD rankings by 43% and increasing overall keyword ranking by 44%.”

Content & SEO Strategy – Andy Downs

Content Manager, Only Natural Pet

“It’s unique that they invest in getting to know you, your team, and your business so they can do their best work. They feel like additional resources rather than consultants.”

Lexie Kadlec

Director of Revenue, Education Platform

“Greenlane Search Marketing, LLC was great at hitting our efficiency targets and adapting to them as they changed. If we asked for a cost-per-acquisition target of $100, Greenlane Search Marketing, LLC would meet it.”

Director of Growth Marketing, Caregiver Network

“The increase in lead-to-customer conversion rate was most impressive. We initially budgeted Greenlane to increase our conversion rate to 7%, but we’ve consistently reached 10% lead conversion YoY, which is excellent.”

Tiina Hyvonen

VP Marketing Operations, American Sentinel University

Latest Case Studies

E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance

How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.

How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed

How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed

Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.

Marketplace Strategy Assists with 82% ROAS Increase

By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.

Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase

Product category page optimization nets incremental SEO sessions, users and engagement rate.

Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks

Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.

Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%

This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.

Content Consolidation & Optimization Drives 48% Boost in Goal Conversions

Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.

40% New User Increase and 161% Conversion Increase from Free Clicks

An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.

PPC Account Restructure Increased Leads by 80%

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

More Case Studies

Ready to partner with us?

Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.

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