What Is B2C Lead Generation?
Attract highly qualified clicks and turn them into long-lasting customers. B2C lead generation is every tactic you use to attract consumers, earn their trust, and convert them into repeat buyers. Done right, it marries SEO, paid media, content, and CRO so your brand surfaces at the exact moment shoppers are ready to act.
Attract – Rank & reach
Engage – Get them interested in your products and services
Convert – Turn traffic into sales
Nurture – Grow lifetime value
Some B2C Brands That Trust Us
Our Services Are Built for B2C Growth
1. Search Engine Optimization
- Entity-driven keyword research and topic modeling
- On-page & technical fixes
- Authority link acquisition & digital PR
2. Paid Media Management
- Google Ads, Performance Max, Demand Gen
- Meta & TikTok prospecting/retargeting
- Feed optimization for Shopping
3. Content & Inbound Strategy
- Editorial calendars tied to buying stages
- UGC harvesting & repurposing
- Lead-magnet creation (quizzes, checklists, mini-courses)
4. Conversion Rate Optimization
- Rapid A/B tests via Google Optimize 360 / VWO
- Funnel heat-mapping & session-replay analysis
- Landing-page design + copy overhaul
5. Analytics & Attribution
- GA4 + Looker Studio dashboards
- Offline & CRM pipeline integration (HubSpot, Salesforce, Klaviyo)
- Revenue-weighted KPI tracking
Personalized Strategies
When you rely on large-scale search marketing agencies, it’s easy to feel like just another name on the client list. You’re left with cookie-cutter strategies that miss the mark and few personalized approaches. Not with us. We don’t believe in one-size-fits-all solutions. We craft customized strategies driven by your account managers that foster better conversions.
Ready to Unlock Your Full Lead Gen Potential?
All it takes is an email. You tell us your goals, and we’ll craft a plan to achieve them together. Contact us today for a consultation.
B2C Case Studies
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental sessions, users and engagement rate. Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
Read Our Latest Articles
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How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance. Read more…
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Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work. Read more…
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Why Your SKAGs Are Killing Your Google Ads Performance
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better… Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.