Online Lead Generation for B2B

Lending the Helping Hand & Strategy You Need

In a crowded B2B market, maintaining a steady stream of qualified leads moving toward closure is challenging. Limited bandwidth for building landing pages, drawn-out sales cycles, and uncertainty around digital nurturing all slow growth. We recognize these hurdles and bring the expertise to remove them.

Proven B2B Expertise

We have a track record of success in driving B2B lead generation across diverse industries. We’re versed in supporting businesses like yours and helping them achieve outstanding results.

Full-Service Solutions

Many agencies limit themselves to a single lead-generation channel. Greenlane integrates SEO and paid media—backed by in-depth audits, precise campaigns, and clear analytics—to support every stage of your B2B conversion strategy.

Greenlane’s Approach to B2B Lead Gen

At Greenlane, we’re not just a search marketing agency — we’re your growth catalyst. We understand the intricacies of the B2B buyer journey and are equipped with the tools and expertise to position your brand in front of the right audience at the right time.

Dedicated strategists

No hand-offs; faster iterations. Our team understands the strategies unique to B2B.

Our Team

Full-funnel channel mix

SEO, Paid Search, Paid Social, CRO — one playbook. We marry all the channels your customers travel through.

SEO vs PPC: How to Choose Where to Invest First?

Content that converts

Content optimized for search and AI engines, as well as your customer journey.

SEO Content Marketing Services

Closed-loop analytics

Pipeline synced reporting that links every touch to closed revenue, giving you true CPL and ROAS.

Reporting

Boost your sales pipeline with targeted B2B lead generation services that drive high-quality leads.

Our B2B-Focused Lead Gen Services

Get both strategic consulting and practical implementation. Explore our lead generation and full marketing services for businesses like yours below.

SEO Services

On and Off-Site SEO
Content Strategy & Writing
Inbound Marketing

SEO Services

Paid Media

Paid Search Management
Paid Social Advertising
Analytics & Reporting
Enhanced Conversion Tracking
Offline Conversion Tracking

Paid Media Services

CRM Integration

Dynamic Phone Call Tracking
Conversion Rate Optimization
Landing Page Creation for Gated Content

Conversion Rate Optimization (CRO)

Ready to Elevate Your B2B Lead Generation?

Contact us today to discuss your business goals and discover how we can help you attract, engage, and convert more high-quality leads.

B2B Strategies and Real Results

Marketplace Strategy Assists with 82% ROAS Increase

By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.

Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase

Product category page optimization nets incremental SEO sessions, users and engagement rate.

Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks

Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.

Content Consolidation & Optimization Drives 48% Boost in Goal Conversions

Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.

40% New User Increase and 161% Conversion Increase from Free Clicks

An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.

SEO & Content Strategy lead to 77% MoM Pageview Increase

Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.

Content ROI Grew from $0 to $4,495 with SEO

How prioritizing SEO helped our client’s content efforts go from lackluster to lucrative.

Conversion Increase via Quality Blog Content

What do you do when you have a client with a site that’s barely a year old and trying to get noticed in one of the most competitive spaces on the internet? You develop a content production plan, of course.

More Case Studies

Read Our Latest Articles

Greenlane Index: September 2026

September made the direction of search hard to ignore. AIOs now cover more of the results page, more of People Also Ask, and even business listings.

AI | Analytics

Dylan Jones
SEO Team Lead

Greenlane Index: August 2026

If there’s a thread running through this month, it’s that the “black box” framing of AI search may be starting to crack open.

AI | Analytics

Dylan Jones
SEO Team Lead

Introducing our AI Brand Perception Analysis

We’ve developed a new analysis that explores the way Large Language Models (LLMs) discover information about your brand.

AI | Digital Marketing

Adam Wells
Senior SEO Account Manager

Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI

The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.

AI | Branding

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: July 2026

May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.

AI | Analytics

Dylan Jones
SEO Team Lead

A Midpoint Check-In on Our 2026 Paid Media Trends Predictions

Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.

AI | Paid Social Advertising

Jenn Villa
SEO Account Manager – Content Strategist SME

Ready to partner with us?

Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.

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