Why Your Brand Messaging Feels Off — & How Knowing Your Branding Personality Can Fix It
Confused people don’t convert. They scroll past. Enter: knowing your brand’s personality, or “archetypal branding.” Learn more.
UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition
Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more.
The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?
Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations.
The Rise of Social Commerce: Why It’s More Than Just a Trend
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
Study: How Google’s March 2025 Core Update Disrupted Local Rankings – And What It Means for Your SEO
See how Google’s March 2025 algorithm update affected local rankings for examined websites across Legal, Health, Finance, Real Estate, Auto, and Travel.
How to Create a User Persona: A 7-Step Template & Questionnaire
By understanding your ideal customers, you can craft messaging and campaigns that truly resonate with the right target audience.
What Is User Intent in SEO?
Learn how to align your SEO strategy with user intent to boost rankings, engagement, and conversions. Break down informational, navigational, commercial, and transactional search intent with actionable strategies and examples.
How Our Marketing Firm’s Paid Media Team is Using AI
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update)
Every business should start posting on YouTube — and we’re here to tell you all the reasons why!
10 AI Use Case Ideas From Our Marketing Agency’s SEO Team
While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results
Google’s AI Overviews are disrupting SEO by reducing organic clicks and reshaping user behavior. Learn how AI Mode, AIOs, and evolving SERPs are impacting traffic—and how SEOs can adapt.