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Why Your Brand Messaging Feels Off — & How Knowing Your Branding Personality Can Fix It
Branding | Content Strategy

Why Your Brand Messaging Feels Off — & How Knowing Your Branding Personality Can Fix It

ByJenn Villa June 9, 2025June 11, 2025

Confused people don’t convert. They scroll past. Enter: knowing your brand’s personality, or “archetypal branding.” Learn more.

Read More Why Your Brand Messaging Feels Off — & How Knowing Your Branding Personality Can Fix ItContinue

UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
Content Strategy | PPC

UGC Ad Formats: 6 Creative Ideas for Repurposing User Content

ByAshley Morrison June 5, 2025June 6, 2025

This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.

Read More UGC Ad Formats: 6 Creative Ideas for Repurposing User ContentContinue

Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition
Digital Marketing | SEO

Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition

ByDylan Jones May 29, 2025June 12, 2025

Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more.

Read More Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity RecognitionContinue

The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?
Digital Marketing | SEO | Technical

The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?

ByJenn Villa May 27, 2025May 28, 2025

Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations.

Read More The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?Continue

The Rise of Social Commerce: Why It’s More Than Just a Trend
Digital Marketing | PPC

The Rise of Social Commerce: Why It’s More Than Just a Trend

ByChristian Wenzel May 7, 2025May 21, 2025

Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.

Read More The Rise of Social Commerce: Why It’s More Than Just a TrendContinue

March-Core-Update-Impact-on-Local-Rankings
SEO

Study: How Google’s March 2025 Core Update Disrupted Local Rankings – And What It Means for Your SEO

ByAdam Wells April 28, 2025April 28, 2025

See how Google’s March 2025 algorithm update affected local rankings for examined websites across Legal, Health, Finance, Real Estate, Auto, and Travel.

Read More Study: How Google’s March 2025 Core Update Disrupted Local Rankings – And What It Means for Your SEOContinue

How to Create User Personas
UX

How to Create a User Persona: A 7-Step Template & Questionnaire 

ByJenn Villa April 17, 2025April 30, 2025

By understanding your ideal customers, you can craft messaging and campaigns that truly resonate with the right target audience.

Read More How to Create a User Persona: A 7-Step Template & Questionnaire Continue

What Is User Intent in SEO?
SEO

What Is User Intent in SEO?

ByBill Sebald April 15, 2025June 2, 2025

Learn how to align your SEO strategy with user intent to boost rankings, engagement, and conversions. Break down informational, navigational, commercial, and transactional search intent with actionable strategies and examples.

Read More What Is User Intent in SEO?Continue

How Our Marketing Firm’s Paid Media Team is Using AI
PPC

How Our Marketing Firm’s Paid Media Team is Using AI

ByJenn Villa April 8, 2025April 29, 2025

While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.

Read More How Our Marketing Firm’s Paid Media Team is Using AIContinue

Why Every Brand Should Have a Youtube Channel image
Content Strategy | SEO

Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update)

ByBaileigh Dabdoub April 2, 2025April 3, 2025

Every business should start posting on YouTube — and we’re here to tell you all the reasons why!

Read More Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update)Continue

10 AI Use Case Ideas From Our Marketing Agency’s SEO Team 
Analytics | Content Strategy | SEO

10 AI Use Case Ideas From Our Marketing Agency’s SEO Team 

ByJenn Villa March 31, 2025April 1, 2025

While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.

Read More 10 AI Use Case Ideas From Our Marketing Agency’s SEO Team Continue

Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results
SEO

Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results

ByBill Sebald March 24, 2025April 29, 2025

Google’s AI Overviews are disrupting SEO by reducing organic clicks and reshaping user behavior. Learn how AI Mode, AIOs, and evolving SERPs are impacting traffic—and how SEOs can adapt.

Read More Turning Again: The Unfortunate Future of Organic Clicks From AI Search ResultsContinue

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Greenlane Search Marketing, LLC
2550 Eisenhower Avenue, Suite B207-A, Eagleville, PA 19403
(302) 319-2701
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