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Improve Your Link Building with Pitchbox
Digital Marketing | SEO

Improve Your Link Building with Pitchbox

ByBill Sebald December 18, 2024December 18, 2024

Link building is an important part of SEO, but it can often be a challenging process. Learn how you can make it easier with Pitchbox!

Read More Improve Your Link Building with PitchboxContinue

The Importance of Gated Content: Capturing Leads Effectively
Content Strategy | Digital Marketing

The Importance of Gated Content: Capturing Leads Effectively

ByJenn Villa October 11, 2024December 11, 2024

Learn the power of gated content for capturing leads. Enhance your marketing funnel with effective lead magnets and drive customer engagement.

Read More The Importance of Gated Content: Capturing Leads EffectivelyContinue

The Truth About Multiple H1 Tags and SEO
Digital Marketing | SEO

The Truth About Multiple H1 Tags and SEO

ByBill Sebald September 12, 2024June 9, 2025

H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?

Read More The Truth About Multiple H1 Tags and SEOContinue

Why You Should Optimize for Visual Search
SEO

Why You Should Optimize for Visual Search

ByGreenlane August 18, 2022March 18, 2025

Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.

Read More Why You Should Optimize for Visual SearchContinue

How to Use Google Analytics to Build a Useful Website Performance Report
Analytics | Digital Marketing | SEO

How to Use Google Analytics to Build a Useful Website Performance Report

ByGreenlane July 18, 2022January 7, 2025

Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports.

Read More How to Use Google Analytics to Build a Useful Website Performance ReportContinue

How to Use Google Search Console to Build an Impactful SEO Report
Analytics | SEO

How to Use Google Search Console to Build an Impactful SEO Report

ByGreenlane June 20, 2022December 11, 2024

Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.

Read More How to Use Google Search Console to Build an Impactful SEO ReportContinue

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
SEO

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

ByGreenlane November 3, 2021December 11, 2024

We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.

Read More The Current State of Google Scholar: Everything We’ve Learned After Working with Journal SitesContinue

Ultimate Guide to Google Ads Recommendations
Digital Marketing | PPC

Ultimate Guide to Google Ads Recommendations

ByChristian Wenzel October 19, 2020January 7, 2025

Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.

Read More Ultimate Guide to Google Ads RecommendationsContinue

Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
Digital Marketing | SEO

Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You

ByGreenlane July 20, 2020April 30, 2025

We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.

Read More Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against YouContinue

SEO is an Experiment
Digital Marketing | SEO

SEO is an Experiment

ByBill Sebald May 2, 2020January 17, 2025

The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.

Read More SEO is an ExperimentContinue

4 Tools for Getting Ahead of SEO Disasters
Digital Marketing | SEO

4 Tools for Getting Ahead of SEO Disasters

ByBill Sebald April 29, 2020December 11, 2024

Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.

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Using Google Search Console Tools To Clean Up Your (404) Act
Digital Marketing | SEO | Technical

Using Google Search Console Tools To Clean Up Your (404) Act

ByBill Sebald April 14, 2020March 25, 2025

Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.

Read More Using Google Search Console Tools To Clean Up Your (404) ActContinue

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Greenlane Search Marketing, LLC
2550 Eisenhower Avenue, Suite B207-A, Eagleville, PA 19403
(302) 319-2701
United States

A Philadelphia SEO and PPC Agency

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© 2025 Greenlane Search Marketing

  • Privacy Policy
  • SEO
    • Technical SEO
    • SEO Content
    • Off-Page SEO
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  • Paid Media
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    • Display Ads
    • Marketplace Ads
    • PPC Training
  • Analytics
    • Reporting
    • Analytics Audits
    • Conversion Rate Optimization (CRO)
    • Tracking Management
  • UX
    • User & Buyer Persona Creation
    • Branding Services
  • Who We Are
    • Our Team
    • Our Work
    • Articles
    • Case Studies
    • Tools
    • Careers