SEO

SEO Search Engine Optimization - Flat Style Design
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How to Use Google Analytics to Build a Useful Website Performance Report

Part 2 of a series on SEO reporting best practices (ICYMI: Part 1) Traffic data, found in Google Analytics, helps you quantify your site’s engagement level. Using this data, you can understand more than just how many users visit  your site. Traffic data can reveal what information users find useful and help you prioritize optimizations…

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential when Planning SEO Projects
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How to Use Google Search Console to Build an Impactful SEO Report

Part One of a series on reporting best practices Marketers rely on metrics and KPIs, whether it’s to manage expectations, track progress, or just establish a common internal vocabulary to discuss projects and goals. Understanding the sources and limitations of each type of data point you collect directly informs the insights you can gather–and the…

E-commerce Site Optimization

Ultimate SEO Teardown: David’s Bridal & Effective E-Commerce Category Optimization

E-commerce competition is cutthroat, both in SERPs and beyond, and only grows exponentially more complicated as you increase the number of product SKUs your business sells. Success relies heavily on product taxonomy, both an art and a science.  But how do you balance providing prospective customers with a seamless user experience–at every stage of the…

scholarly journals seo

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly literature. Several of our clients must satisfy guidelines as part of Google Scholar, one of the most widely used free academic search engines. We aim to optimize our clients’ content for…

Accessibility for SEO
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Accessibility for SEO

If you are interested in some accessibility support for your SEO, or if you’d like to inquire about our services, we would be happy to chat with you. In this presentation for Pubcon, we talk about web accessibility as a component and driver of SEO in 2021 and beyond. Far from being a big thorny…

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential when Planning SEO Projects
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Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential when Planning SEO Projects

Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through (and ultimately, converting), monthly search…

Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
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Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You

We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you can help serve up a…