Don’t Over-rely on “x-default:” The Best Approach for Your Technical International SEO Strategy
In the age of VPNs, shared networks, and cookies, this catch-all approach could lock users into an unusable website experience. Learn more.
Technical
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Content Strategy | SEO | Technical | UX
Links Aren’t Just For SEO: Advanced Internal Linking Strategies for In-House Teams
With other pressing responsibilities, it’s easy for internal linking to take a backseat. Remember, it’s a UX benefit and not just for SEO.
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Hreflang Tags: How to Get the Attribute (Mostly) Right in Implementation
Hreflang in SEO is a signal that helps search engine crawlers understand alternate versions of a page for audiences in different languages.
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What is Crawl Bloat & How Do You Fix It?
Is Google busy crawling thousands of low quality useless pages? Learn how to find out if your crawl budget is clogged up & fix it!
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Natural Language Processing & Its Impact on How We Search
How does natural language processing work, and how does it impact the search of today’s Google landscape?
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Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.
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The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?
Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations.
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Understanding Index Bloat in SEO and Crawl Budget SEO Issues
Index bloat is when a website has unnecessary pages in the search engine index, costing Google more processing time than is needed. Controlling it is vital.
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Using Google Search Console Tools To Clean Up Your (404) Act
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
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How To Create The Perfect XML Sitemap
There are many XML sitemap generators, but they don’t always know what URLs should (or shouldn’t) be included. Learn how to make the ultimate XML sitemap here.
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How To Check To See If Blocked Pages Are Indexed
You put a robots.txt on your site expecting it to keep Google out of certain pages, but you worry if you did it correctly. Here’s how you can check.
