Bridging the Data Divide: Fixing Fragmentation in Cross-Channel Marketing Campaign Attribution
Without a unified view of data, you’re wasting budget and misunderstanding what truly drives growth in cross-channel marketing campaigns.
PPC
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Which Google Ads Bidding Strategy Would You Choose? A PPC Quiz with Real World Examples!
We’re challenging you to choose which type of PPC bidding strategy you think would help you best reach the goal outlined in our examples.
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AI is Changing Paid Media & PPC Management — But Here’s Why Humans Still Matter
AI is exploding in Paid Media Services; however, AI still needs human guidance when it comes to managing paid ads. Here’s why.
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CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?
Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.
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Digital Marketing | PPC | UX
From Click to Conversion: Why Most Paid Traffic Fails to Land Leads
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.
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Optimizing Google Ads for ROI in 2025
Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next.
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Content Strategy | PPC | SEO | UX
10 Proven Best Practices for Landing Page CRO Improvement
There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.
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How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
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Why Your Single Keyword Ad Groups Are Killing Your Google Ads Performance
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better results.
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UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
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The Rise of Social Commerce: Why It’s More Than Just a Trend
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
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How Our Marketing Firm’s Paid Media Team is Using AI
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
