PPC
Category: PPC
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves
To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.
AI | Digital Marketing
Read MoreJess Wisniewski
Cross Channel Team Lead
SEO vs PPC: How to Choose Where to Invest First?
Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?
PPC | SEO
Read MoreJess Wisniewski
Cross Channel Team Lead
Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert
Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.
Digital Marketing | PPC
Read MoreJess Wisniewski
Cross Channel Team Lead
Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max”
While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.
AI | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Future of Cross-Platform Paid Media: Where Strategy Meets Smart AI Automation in 2026
Strategically balance human-led strategy with AI-driven automation in cross-platform Paid Media in 2026. Read more.
AI | PPC
Read MoreKeith Urban
Managing Partner
Bridging the Data Divide: Fixing Fragmentation in Cross-Channel Marketing Campaign Attribution
Without a unified view of data, you’re wasting budget and misunderstanding what truly drives growth in cross-channel marketing campaigns.
Analytics | PPC
Read MoreKeith Urban
Managing Partner
Which Google Ads Bidding Strategy Would You Choose? A PPC Quiz with Real World Examples!
We’re challenging you to choose which type of PPC bidding strategy you think would help you best reach the goal outlined in our examples.
PPC
Read MoreGreenlane
AI is Changing Paid Media & PPC Management — But Here’s Why Humans Still Matter
AI is exploding in Paid Media Services; however, AI still needs human guidance when it comes to managing paid ads. Here’s why.
PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?
Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.
Display Advertising | Paid Social Advertising
Read MoreJess Wisniewski
Cross Channel Team Lead
From Click to Conversion: Why Most Paid Traffic Fails to Land Leads
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.
Digital Marketing | PPC
Read MoreAshley Morrison
Senior Paid Media Account Manager
Latest Case Studies
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.