Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert
Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.
PPC
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Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max”
While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.
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AI | Content Strategy | Display Advertising | PPC | UX
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
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The Future of Cross-Platform Paid Media: Where Strategy Meets Smart AI Automation in 2026
Strategically balance human-led strategy with AI-driven automation in cross-platform Paid Media in 2026. Read more.
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Bridging the Data Divide: Fixing Fragmentation in Cross-Channel Marketing Campaign Attribution
Without a unified view of data, you’re wasting budget and misunderstanding what truly drives growth in cross-channel marketing campaigns.
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Which Google Ads Bidding Strategy Would You Choose? A PPC Quiz with Real World Examples!
We’re challenging you to choose which type of PPC bidding strategy you think would help you best reach the goal outlined in our examples.
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AI is Changing Paid Media & PPC Management — But Here’s Why Humans Still Matter
AI is exploding in Paid Media Services; however, AI still needs human guidance when it comes to managing paid ads. Here’s why.
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CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?
Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.
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Digital Marketing | PPC | UX
From Click to Conversion: Why Most Paid Traffic Fails to Land Leads
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.
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Optimizing Google Ads for ROI in 2025
Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next.
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Content Strategy | PPC | SEO | UX
10 Proven Best Practices for Landing Page CRO Improvement
There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.
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How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
