CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?
Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.
Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.
Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next.
There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better results.
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Here’s our updated list of resources and articles for 2025.
The pay-per-click (PPC) landscape will undergo a few changes in the new year. From leveraging AI advancements to exploring new platforms, 2025 promises many opportunities for marketers to enhance their campaigns. Our team has shared their expert predictions for fresh PPC trends, offering valuable insights to help you stay ahead.
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.