Jess Wisniewski

Cross Channel Team Lead

Jess leads Greenlane’s cross-channel work: the accounts where paid media, SEO, and reporting have to move together rather than in parallel. She holds an MBA from Villanova focused on Marketing and Analytics and a B.S. in Business Administration from Drexel, and runs on a never-stop-learning mission that currently has her leaning into AI for refreshing evergreen campaigns, optimizing admin work, and condensing advertising guidelines across platforms. In the field since 2012.

In the field since

2012

Expertise

PPC Management
Paid Social
PPC Training
Reporting
Local SEO

Industries

E-commerce / Retail
Industrials / Manufacturing
Life Sciences
Sports
Veterinary

Certifications

Google Ads

Published

LinkedIn

Jess spends her time off with family, choreographing and dancing, being outside, and reading.

Posts by Jess Wisniewski

The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves

To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.

AI | Digital Marketing

Jess Wisniewski
Cross Channel Team Lead

SEO vs PPC: How to Choose Where to Invest First?

Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?

PPC | SEO

Jess Wisniewski
Cross Channel Team Lead

Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert

Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.

Digital Marketing | PPC

Jess Wisniewski
Cross Channel Team Lead

CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?

Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.

Display Advertising | Paid Social Advertising

Jess Wisniewski
Cross Channel Team Lead

Ready to partner with us?

Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.

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