Paid Search & Pay-Per-Click (PPC) Management
Greenlane’s approach to Paid Search Management is to embrace automation while maintaining a hands-on approach to campaign optimization.
The future of digital advertising is automation, but daily, hands-on optimization is still essential to running profitable campaigns. Our paid media account managers understand how AI works and ensure that our client’s campaigns are configured for maximum return. Creating highly relevant keywords within tightly knit ad groups ensures we achieve the highest ad position for the lowest cost per click possible. Continual testing and experimentation ensure that our campaigns are constantly evolving.
Paid Search Management
Harness the power of search ads with our strategic Paid Search Management services. As a certified Google Partner, we bring a wealth of experience and proficiency to ensure your campaigns reach the right audience at the right moment.
What Sets Us Apart
Strategic Keyword Research: Our seasoned team understands your business, competitors, and target audience to curate a bespoke list of high-performing keywords that align with your objectives.
Compelling Ad Copy: Crafted with precision, our ad copies are designed to resonate with your audience, enticing clicks and maximizing your ad’s relevance score.
Continuous Optimization: The digital landscape is dynamic, and so are our strategies. We continuously refine your campaigns based on real-time data, ensuring optimal performance and cost-effectiveness.
Your Success, Our Priority
At Greenlane, we understand that successful paid search management is not just about clicks; it’s about delivering tangible results that impact your bottom line. Whether you want to dominate Google Ads, tap into Microsoft Ads, or craft a holistic strategy that spans both, our dedicated team is here to propel your brand to new heights.
Transparent Reporting: Receive clear, insightful reports that highlight key performance metrics, ensuring you’re always in the loop about the impact of your paid search campaigns.
Customized Strategies: There are no one-size-fits-all solutions here. We tailor our strategies to align with your business goals, ensuring that every campaign uniquely reflects your brand.
Our Paid Search Management services include:
Paid Search Advertising on Google and Microsoft Ads
Google, Amazon and Microsoft Shopping
Search and Display Remarketing
Display Advertising on Google’s Display Network
Landing Page and other A/B Testing
Conversion & ROI tracking setup
Custom Strategies and Real Results
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
How our Paid Search expertise and account clean-up process brought our client immediate results.
PPC Articles
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves
To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.
AI | Digital Marketing
Read MoreJess Wisniewski
Cross Channel Team Lead
SEO vs PPC: How to Choose Where to Invest First?
Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?
PPC | SEO
Read MoreJess Wisniewski
Cross Channel Team Lead
Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert
Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.
Digital Marketing | PPC
Read MoreJess Wisniewski
Cross Channel Team Lead
Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max”
While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.
AI | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.