Paid Media Services

We deliver expert PPC management backed by data-driven strategies that lower costs, increase ROI, and boost conversions.

Our services include detailed account audits, campaign optimization, audience targeting, and cross-platform ad management across Google, YouTube, and social media platforms.

We also offer CRO services to turn traffic into paying customers through landing page testing and UX improvements.

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What People Are Saying

“Greenlane is one of the best search engine marketing agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.”

Tiina Hyvonen

VP of Marketing Operations, American Sentinel University

“They don’t stop at doing the work request, they proactively look at ways we can do better, not just on organic traffic, but in our business on the whole. I love that they take the time to understand everything about how we operate.”

Wendy Toth

Content Lead at Do Good HQ

“Since working with Greenlane on an ongoing basis, we’ve formalized our content and SEO strategy, increasing top 3 keyword YTD rankings by 43% and increasing overall keyword ranking by 44%.”

Content & SEO Strategy – Andy Downs

Content Manager, Only Natural Pet

“It’s unique that they invest in getting to know you, your team, and your business so they can do their best work. They feel like additional resources rather than consultants.”

Lexie Kadlec

Director of Revenue, Education Platform

“Greenlane Search Marketing, LLC was great at hitting our efficiency targets and adapting to them as they changed. If we asked for a cost-per-acquisition target of $100, Greenlane Search Marketing, LLC would meet it.”

Director of Growth Marketing, Caregiver Network

“The increase in lead-to-customer conversion rate was most impressive. We initially budgeted Greenlane to increase our conversion rate to 7%, but we’ve consistently reached 10% lead conversion YoY, which is excellent.”

Tiina Hyvonen

VP Marketing Operations, American Sentinel University

A Philadelphia PPC Company With Decades of Experience

Greenlane has been helping Philadelphia businesses grow through PPC campaigns since 2005. Based just outside the city, we’ve worked with many hometown brands to build search marketing strategies that drive real results. We love working with Philly businesses.

Greenlane has been helping Philadelphia businesses grow through PPC campaigns since 2005. Based just outside the city, we’ve worked with many hometown brands to build search marketing strategies that drive real results. We love working with Philly businesses.

PPC Case Studies

How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed

How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed

Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.

PPC Account Restructure Increased Leads by 80%

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion

How our Paid Search expertise and account clean-up process brought our client immediate results.

PPC Articles

A Midpoint Check-In on Our 2026 Paid Media Trends Predictions

Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.

AI | Paid Social Advertising

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Jenn Villa
SEO Account Manager – Content Strategist SME

The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves

To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.

AI | Digital Marketing

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Jess Wisniewski
Cross Channel Team Lead

SEO vs PPC: How to Choose Where to Invest First?

Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?

PPC | SEO

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Jess Wisniewski
Cross Channel Team Lead

Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert

Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.

Digital Marketing | PPC

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Jess Wisniewski
Cross Channel Team Lead

Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max” 

While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.

AI | PPC

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Christian Wenzel
Sr. Director of Paid Media

Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting

Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.

AI | Content Strategy

Read More

Jenn Villa
SEO Account Manager – Content Strategist SME

Ready to partner with us?

Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.

Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.