We deliver expert PPC management backed by data-driven strategies that lower costs, increase ROI, and boost conversions. Our services include detailed account audits, campaign optimization, audience targeting, and cross-platform ad management across Google, YouTube, and social media platforms. We also offer CRO services to turn traffic into paying customers through landing page testing and UX improvements.
Paid Search Management
Greenlane’s approach to PPC is centered around quality. Creating highly relevant keywords within tightly knit ad groups ensures that we achieve the highest ad position at the lowest possible cost-per-click. Continual testing and experimentation ensure that our campaigns are constantly evolving.
Paid Social Advertising
Paid Social advertising involves buying media inventory from top social media platforms to get your message in front of users at the optimal time during their purchase process. It puts your ad in front of potential customers while they are on social media platforms.
Display Advertising
Greenlane’s Display practice centers on using the best vendors and tools available to meet your goals. We choose to be partner agnostic to help you select the right partner for your business needs – this extends to direct buys, content networks, and DSP platforms.
Marketplace
Simply listing your products on online marketplaces isn’t enough to achieve outstanding sales results anymore. To thrive on competitive platforms like Amazon, Walmart, and Google Shopping, you must adopt a strategic approach for your marketplace SEO and advertising.
Check out our Philadelphia PPC page!
Greenlane Search Marketing, LLC was great at hitting our efficiency targets and adapting to them as they changed. If we asked for a cost-per-acquisition target of $100, Greenlane Search Marketing, LLC would meet it.
Director of Growth Marketing, Caregiver Network
PPC Case Studies
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales… Read more…
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store. Read more…
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PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar! Read more…
PPC Articles
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How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance. Read more…
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Why Your SKAGs Are Killing Your Google Ads Performance
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better… Read more…
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UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels. Read more…
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.