Paid Media Services
We deliver expert PPC management backed by data-driven strategies that lower costs, increase ROI, and boost conversions.
Our services include detailed account audits, campaign optimization, audience targeting, and cross-platform ad management across Google, YouTube, and social media platforms.
We also offer CRO services to turn traffic into paying customers through landing page testing and UX improvements.
Paid Search Management
Greenlane’s approach to PPC is centered around quality. Creating highly relevant keywords within tightly knit ad groups ensures that we achieve the highest ad position at the lowest possible cost-per-click. Continual testing and experimentation ensure that our campaigns are constantly evolving.
Paid Social Advertising
Paid Social advertising involves buying media inventory from top social media platforms to get your message in front of users at the optimal time during their purchase process. It puts your ad in front of potential customers while they are on social media platforms.
Display Advertising
Greenlane’s Display practice centers on using the best vendors and tools available to meet your goals. We choose to be partner agnostic to help you select the right partner for your business needs – this extends to direct buys, content networks, and DSP platforms.
Marketplace
Simply listing your products on online marketplaces isn’t enough to achieve outstanding sales results anymore. To thrive on competitive platforms like Amazon, Walmart, and Google Shopping, you must adopt a strategic approach for your marketplace SEO and advertising.
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A Philadelphia PPC Company With Decades of Experience
Greenlane has been helping Philadelphia businesses grow through PPC campaigns since 2005. Based just outside the city, we’ve worked with many hometown brands to build search marketing strategies that drive real results. We love working with Philly businesses.
Greenlane has been helping Philadelphia businesses grow through PPC campaigns since 2005. Based just outside the city, we’ve worked with many hometown brands to build search marketing strategies that drive real results. We love working with Philly businesses.
PPC Articles
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves
To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.
SEO vs PPC: How to Choose Where to Invest First?
Paid campaigns can generate immediate traffic, while SEO builds long-term authority and organic growth. Which to start with?
Beyond Demographics: How to Build High-Intent Paid Audiences That Actually Convert
Focus on behaviors, interests, and buying signals rather than surface-level demographics in your paid ads to better convert. Learn more.
Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max”
While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.