Greenlane’s Display practice is centered around using the best vendors and tools available to meet your goals. We choose to be partner agnostic so that we can help you select the right partner for your business needs – this extends to direct buys, content networks, and DSP platforms.
Greenlane will utilize existing data within your accounts, existing Display partners, GA, etc., as well as information provided by you regarding goals and current marketing needs to best inform the Display strategy recommendations.
We work with you to help evaluate the needs of the business and identify the appropriate audience targets: Demographic, Behavioral, Geographic, Content, Affinity, etc. Based upon your goals, we’ll research target networks that are most suitable to reach those target audiences: Prospecting, Acquisition, Lookalikes, Retargeting, and Conquesting. Our team has experience building out evergreen Display programs, as well as shorter, flight-based programs to support individual brand initiatives.
Are you targeted but limited?
Focus on the audience you are trying to reach versus where you want to reach them.
Are you testing?
Try out multiple inventory sources, targeting tactics and creative treatments to find the right mix.
Are you setting the right goals?
A win for display ads is often different from other marketing channels. Consider focusing on micro-conversions rather than sign ups and sales.
Display Services We Provide
- Media Planning & Buying
- Campaign Set-up & Flighting
- Direct Buy, Programmatic, Exchanges
- Prospecting, Contextual, Lookalike, Retargeting
- Social, Newsletters & More
Custom Strategies and Real Results
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar! Read more…
PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
How our Paid Search expertise and account clean-up process brought our client immediate results. Read more…
Read Our Latest Articles
Rise of the Machines: How Google AdWords Got Smarter
Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the… Read more…
How I Made Attribution Modeling Simple Enough to Sell to Your Boss
Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve… Read more…
How to get your WordPress site on AMP and Facebook Instant in 15 minutes.
You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon.… Read more…
Ready to partner with us?
From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.