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Every year, it seems like there’s a new “next big thing” in SEO – some big release that causes a bunch of chatter – it’s the future of search! Some become an integral part of the ranking algorithm, like BERT…
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Part 2 of a series on SEO reporting best practices (ICYMI: Part 1) Traffic data, found in Google Analytics, helps you quantify your site’s engagement level. Using this data, you can understand more than just how many users visit your…
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Part One of a series on reporting best practices Marketers rely on metrics and KPIs, whether it’s to manage expectations, track progress, or just establish a common internal vocabulary to discuss projects and goals. Understanding the sources and limitations of…
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E-commerce competition is cutthroat, both in SERPs and beyond, and only grows exponentially more complicated as you increase the number of product SKUs your business sells. Success relies heavily on product taxonomy, both an art and a science. But how…
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The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly literature. Several of our clients must satisfy guidelines as part of Google Scholar, one of the…
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The Big List Of PPC Resources And Articles [Updated For 2022] Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make…
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In our industry, there’s a constant drive to test – layout, content, images, form fields, pretty much everything on a page. We do this to constantly improve on the experience, with common instances being: How a conversion funnel functions To…
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If you are interested in some accessibility support for your SEO, or if you’d like to inquire about our services, we would be happy to chat with you. In this presentation for Pubcon, we talk about web accessibility as a…
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A Brief History of HTTP If we’re going to talk about the transition from HTTP/1.1 to HTTP/2, it’s worth taking a quick trip back to the flannel-soaked 1990s. Back then, HTTP was a simple protocol for a simple job –…
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Last updated Sept. 2020. In your Google Ads account, you may have noticed a new Optimization Score, as well as recommendations on how to improve that score. Your initial thought may be “Wow, this is really insightful. Thank you Google…
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Here’s the thing: We knew Google was running our clients’ display ads on irrelevant sites. And the daily upkeep was maddening. We needed a fix, so we built a Chrome extension to give us more control over where our ads…
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Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for…
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We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page…
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This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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Note: This post reviews web-based keyword tools. It doesn’t cover desktop tools or plugins. Keyword research is extremely important when conceiving new content ideas or optimizing existing content for search engines. You likely have a favorite keyword research tool –…
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On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
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Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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For The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP! Have you compared the performance of Broad Match keywords to the other match types in your account lately?…
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Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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Much has been said about AMP, the Accelerated Mobile Pages project spearheaded by Google, both glowingly for and bitterly against. Whatever your personal take is, though, Google is doubling down on pushing AMP in all of their properties, from AMP-powered…
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What is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time…
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As long as I’ve been doing SEO and digital marketing, I’ve pushed for the early adoption of new products, platforms, and technology. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve…
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Google Ads location targeting allows advertisers to choose who can see their ads and prevent them from showing in areas they cannot serve. Google uses a variety of signals such as user settings, device, and search activity to determine where…
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Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an…
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We’ve had a new voice in the Greenlane office recently. It’s been great getting to know her better, and we think you should know her, too. Meet: Amazon Alexa Yes, the same Alexa who plays your Spotify playlists and…
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Unless you’ve been dialing up to the internet on a 56K modem attached to your Tangerine iBook G3, chances are you’ve heard that mobile internet usage has surpassed desktop usage for over a year now. Mobile SEO and the mobile…
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Chances are if you’ve ever heard of SquareSpace, Blue Apron, or Audible, you probably first heard about them on a podcast. These brands sponsor quite a few shows, and in return have gained a decent amount of brand recognition. What…
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Forecasting. Some account managers love it, some hate it. Others believe it should be owned by an analytics team. For the record, dear reader, I LOVE forecasting. Judge me as you see fit. Regardless of your position on the matter,…
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If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I…
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Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of the fibers (or smaller algorithms) are old, and some are new. Some are made for…
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Nowadays, SEO and PPC practitioners need to think outside the box, especially when it comes to eCommerce sites. In order to stay ahead of competitors, we need to invent creative ways to provide unique value through search engines. Ecommerce SEO…
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Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve been through this. A lot. But I have also overcome…
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Analytics is an area of constant refinement and shifting opinions. While numbers themselves are concrete, our interpretations, evaluations, and meanings of them can change. Definitions and context are key to understanding and interpreting data. Why? Well, every site we track…
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We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution,…
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Wouldn’t SEO be much easier if there was a way to predict just how much a change in a page’s SERP rankings would impact the amount of traffic that page gets? While the “opportunity score” formula isn’t new, we wanted…
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As a search engine junkie, I’m always pulling for the little guy with a unique idea. I love competition in the marketplace. Sadly, the dominance of Google (and others) forced many of these into the shadows. But if you are…
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