How to Write Content for Multiple Audiences
Is your audience made up of multiple segments with different needs and wants? Discover your options for giving everyone a great user experience!
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The Latest Trends in PPC: New 2025 Predictions from Our Team
The pay-per-click (PPC) landscape will undergo a few changes in the new year. From leveraging AI advancements to exploring new platforms, 2025 promises many opportunities for marketers to enhance their campaigns. Our team has shared their expert predictions for fresh PPC trends, offering valuable insights to help you stay ahead.
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SEO in 2025 Will Require Experimenting Beyond Traditional Approaches
The search industry has seen numerous significant shifts over the years, but with the advent of generative AI, we are approaching perhaps the sharpest turn yet. Bill Sebald tells us how we should handle the changes.
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The Latest Trends in SEO: New 2025 Predictions from Our Marketers
At the start of every year, we’re asked, “What’s new in SEO?” or “What’s to come for organic search in Google?” Most of the time, our team only shares predictions with clients or internally, however, for 2025 we’re done gatekeeping.
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Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
The larger your site, the more complicated implementing canonical tags can be. To quickly audit your tags and fix problems, follow these steps.
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Improve Your Link Building with Pitchbox
Link building is an important part of SEO, but it can often be a challenging process. Learn how you can make it easier with Pitchbox!
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The Importance of Gated Content: Capturing Leads Effectively
Learn the power of gated content for capturing leads. Enhance your marketing funnel with effective lead magnets and drive customer engagement.
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The Truth About Multiple H1 Tags and SEO
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
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Why You Should Optimize for Visual Search
Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.
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How to Use Google Analytics to Build a Useful Website Performance Report
Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports.
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How to Use Google Search Console to Build an Impactful SEO Report
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.
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The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
