47 Great Beginner SEO Questions and Answers
Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.
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How to Find Old Redirect Opportunities & Reclaim Links (with the Wayback Machine)
Need data that requires knowing about pages that used to exist on an old domain? Use the WayBack Machine with Screaming Frog to dig up old, incorrect redirects.
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How To Check To See If Blocked Pages Are Indexed
You put a robots.txt on your site expecting it to keep Google out of certain pages, but you worry if you did it correctly. Here’s how you can check.
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Optimize NOW For Entities and Relationships
If Google doesn’t know you, educate it! How to create relationships between different entities to optimize search results.
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Search Engines You Never Knew Existed
Many vertical or meta search engines have been built through the years. But the dominance of Google (and others) forced these into the shadows.
