Display Advertising

Category: Display Advertising

Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting

Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.

AI | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?

Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.

Display Advertising | Paid Social Advertising

Jess Wisniewski
Cross Channel Team Lead

Latest Case Studies

E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance

How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.

How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed

How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed

Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.

Marketplace Strategy Assists with 82% ROAS Increase

By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.

Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase

Product category page optimization nets incremental SEO sessions, users and engagement rate.

Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks

Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.

Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%

This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.

Content Consolidation & Optimization Drives 48% Boost in Goal Conversions

Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.

40% New User Increase and 161% Conversion Increase from Free Clicks

An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.

PPC Account Restructure Increased Leads by 80%

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

More Case Studies

Ready to partner with us?

Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.

Let's Get Started