UX

Category: UX

The Hidden Psychology Behind Brand Design

There are many reasons someone trusts your brand: from your fonts and colors to the weight and placement of messages and images.

Branding | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

How Missing Author Bylines Can Cause SEO Keyword Ranking Drops: A Healthcare Case Study

Our SEO agency found a correlation between lackluster author information on a client’s website blog and lost keyword rankings.

Content Strategy | SEO

Jenn Villa
SEO Account Manager – Content Strategist SME

6 Ways to Stand Apart from AI-Generated Content via Search & Beyond

Stay visible on the now AI-diluted SERPs by understanding how artificial intelligence ranks content and what you can do to stand apart.

AI | Branding

Jenn Villa
SEO Account Manager – Content Strategist SME

Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting

Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.

AI | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

Don’t Over-rely on “x-default:” The Best Approach for Your Technical International SEO Strategy

In the age of VPNs, shared networks, and cookies, this catch-all approach could lock users into an unusable website experience. Learn more.

SEO | Technical

Adam Wells
Senior SEO Account Manager

Links Aren’t Just For SEO: Advanced Internal Linking Strategies for In-House Teams

With other pressing responsibilities, it’s easy for internal linking to take a backseat. Remember, it’s a UX benefit and not just for SEO.

Content Strategy | SEO

Jenn Villa
SEO Account Manager – Content Strategist SME

From Click to Conversion: Why Most Paid Traffic Fails to Land Leads

What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.

Digital Marketing | PPC

Ashley Morrison
Senior Paid Media Account Manager

10 Proven Best Practices for Landing Page CRO Improvement

There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.

Content Strategy | PPC

Jenn Villa
SEO Account Manager – Content Strategist SME

Beyond Boring: How Interactive Content Can Transform ‘Unsexy’ Industries

In this article, we’ll illustrate some examples of how interactive content can be used for more than just your stereotypical “fun” product or service brands.

Branding | Content Strategy

Malcolm Jones
SEO Account Manager

How to Create a User Persona: A 7-Step Template & Questionnaire

By understanding your ideal customers, you can craft messaging and campaigns that truly resonate with the right target audience.

Jenn Villa
SEO Account Manager – Content Strategist SME

Latest Case Studies

E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance

How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.

How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed

How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed

Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.

Marketplace Strategy Assists with 82% ROAS Increase

By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.

Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase

Product category page optimization nets incremental SEO sessions, users and engagement rate.

Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks

Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.

Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%

This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.

Content Consolidation & Optimization Drives 48% Boost in Goal Conversions

Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.

40% New User Increase and 161% Conversion Increase from Free Clicks

An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.

PPC Account Restructure Increased Leads by 80%

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

More Case Studies

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