Adam Wells
Senior SEO Account Manager
Adam has worked in SEO since 2011, across on-page and off-page technical work, keyword research, content development, competitive analysis, and local optimization. He writes regularly on algorithm updates and SEO fundamentals, including a study of the March 2025 core update’s effect on local rankings.
- In the field since
- 2011
- Expertise
-
AI Search Optimization
Technical SEO
SEO Content
Off-Page SEO
Local SEO
Reporting
Competitive Analysis - Industries
-
E-commerce / Retail
Industrials / Manufacturing
Legal
Medical / Healthcare
Real Estate - Published
Adam lives in Upstate New York with his wife, Andrea, and their daughter, Avery. He’s a fan of hip-hop, retro gaming, and the Orlando Magic.
Posts by Adam Wells
Introducing our AI Brand Perception Analysis
We’ve developed a new analysis that explores the way Large Language Models (LLMs) discover information about your brand.
AI | Digital Marketing
Read MoreAdam Wells
Senior SEO Account Manager
How to Make a Keyword List: Building a Master Keyword File
Learn how to make a master keyword file and build a list of target keywords to improve your ranking. Step-by-step: from research to strategy.
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Don’t Over-rely on “x-default:” The Best Approach for Your Technical International SEO Strategy
In the age of VPNs, shared networks, and cookies, this catch-all approach could lock users into an unusable website experience. Learn more.
SEO | Technical
Read MoreAdam Wells
Senior SEO Account Manager
Natural Language Processing & Its Impact on How We Search
How does natural language processing work, and how does it impact the search of today’s Google landscape?
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Study: How Google’s March 2025 Core Update Disrupted Local Rankings – And What It Means for Your SEO
See how Google’s March 2025 algorithm update affected local rankings for examined websites across Legal, Health, Finance, Real Estate, Auto, and Travel.
SEO
Read MoreAdam Wells
Senior SEO Account Manager
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Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.