Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI
The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.
Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact. Read more.
If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?
Everything that mattered in SEO this May: I/O’s wave of AI-first announcements, the Core Update, and more. Read the full article.
Everything that mattered in SEO this April: Core Update fallout, a year-long GSC bug, AI traffic reality checks, and a handful of Google changes worth your attention.
There are many reasons someone trusts your brand: from your fonts and colors to the weight and placement of messages and images.
The theme this month is clear: AI continues to permeate the industry and make its way into Google’s core products.
Here are six SEO strategies you should consider doubling down on to be retrievable and rank in AI Overviews and LLMs’ AI results.
The “secret” strategies to ranking in this new era of AI-powered search don’t require complicated, revolutionary technical hacks.
Learn how to make a master keyword file and build a list of target keywords to improve your ranking. Step-by-step: from research to strategy.