Content Strategy

Category: Content Strategy

Greenlane Index: August 2026

If there’s a thread running through this month, it’s that the “black box” framing of AI search may be starting to crack open.

AI | Analytics

Dylan Jones
SEO Team Lead

Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI

The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.

AI | Branding

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: July 2026

May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.

AI | Analytics

Dylan Jones
SEO Team Lead

A Mid-Year Check on Our 2026 SEO Trends Predictions

Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.

AI | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: June 2026

May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact. Read more.

AI | Analytics

Dylan Jones
SEO Team Lead

If AI Agents Start Making Purchases, Does SEO & Marketing Still Matter?

If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?

AI | Branding

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: May 2026

Everything that mattered in SEO this May: I/O’s wave of AI-first announcements, the Core Update, and more. Read the full article.

AI | Analytics

Dylan Jones
SEO Team Lead

Greenlane Index: April 2026

Everything that mattered in SEO this April: Core Update fallout, a year-long GSC bug, AI traffic reality checks, and a handful of Google changes worth your attention.

AI | Analytics

Dylan Jones
SEO Team Lead

The Hidden Psychology Behind Brand Design

There are many reasons someone trusts your brand: from your fonts and colors to the weight and placement of messages and images.

Branding | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: March 2026

The theme this month is clear: AI continues to permeate the industry and make its way into Google’s core products.

AI | Analytics

Dylan Jones
SEO Team Lead

6 SEO Strategies to Improve Brand Visibility in Google’s AI Overviews

Here are six SEO strategies you should consider doubling down on to be retrievable and rank in AI Overviews and LLMs’ AI results.

AI | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

Improve Your Brand Visibility in Google’s AI Search By Focusing on “Retrieval” Optimization

The “secret” strategies to ranking in this new era of AI-powered search don’t require complicated, revolutionary technical hacks.

AI | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

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Latest Case Studies

E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance

How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.

How AI-Powered Descriptions Helped Our Client’s Ads Break Through Google’s Shopping Feed

How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed

Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.

Marketplace Strategy Assists with 82% ROAS Increase

By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.

Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase

Product category page optimization nets incremental SEO sessions, users and engagement rate.

Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks

Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.

Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%

This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.

Content Consolidation & Optimization Drives 48% Boost in Goal Conversions

Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.

40% New User Increase and 161% Conversion Increase from Free Clicks

An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.

PPC Account Restructure Increased Leads by 80%

A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!

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