SEO and PPC — From a Philadelphia Agency With Decades of Experience

Greenlane has been helping Philadelphia businesses grow since 2005. Based just outside the city, we’ve worked with many hometown brands to build search marketing strategies that drive real results. We love working with Philly businesses. Here are a few local brands that trust us:

UO

Let’s be real — running a business in Philly takes hustle. You need grit, a smart strategy, and a digital marketing partner who delivers. At Greenlane, we’re not a one-size-fits-all agency. We customize everything to your specific goals and challenges. We’re a team of experts focused on what moves the needle: visibility, traffic, leads, and revenue.

At Greenlane, we skip the fluff. We build SEO and PPC strategies that drive the one thing that matters: real, measurable growth for your business. Whether you’re targeting a local Philly audience or scaling to a national customer base, we’ve got the expertise to make it happen.

Ready to make your marketing budget work smarter? Contact us for a free consultation.

SEO Strategy:
Your Run Up the Art Museum Steps

Every Philadelphian knows what those 72 steps represent. It’s not about a quick win; it’s about the training, the discipline, and the heart to go the distance. That’s exactly how we approach the long-term game of SEO.

A great SEO strategy is a championship training montage. It’s the daily, behind-the-scenes work that builds you into a contender, ready to take on any competitor and climb the rankings in both classic search and newer AI search engines. We’re the trainers in your corner, giving you the game plan to get to the top.

Building a Rock-Solid SEO Foundation: We handle the technical SEO, site speed, mobile-friendliness, and all the other SEO elements, to ensure your website is strong enough to take on challengers.

Championship Strategy: We don’t just guess. We do the research to find the exact keywords your customers are searching for, building a pound-for-pound strategy to win the right traffic.

Going the Distance with Content: We create valuable, authoritative content that builds your reputation with AI and search engines.

Dominating the Local Scene: We’ll turn your Google Business Profile into a local champion, ensuring you stand out on the map and that customers in your neighborhood can always find you.

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Targeted PPC:
Your Digital Tush Push

Sometimes you don’t need a 50-yard bomb long game; you just need to move the chains. When you need a conversion, our targeted Pay-Per-Click campaigns are your unstoppable play. Think of it as your digital “tush push.” It’s a coordinated, powerful, and ridiculously effective strategy designed to get you over the goal line and turn clicks into customers.

Relentless Optimization: We’re constantly breaking down the game film on your campaigns. We monitor, test, and tweak to make sure you’re always getting the best possible return on your investment. Our team has faced many PPC challenges through our decades of service.

Hyper-Local Targeting: We aim your paid media ads with surgical precision. We’ll make sure your budget is spent reaching people who will actually buy from you, not someone on the other side of the country that will never be your customer.

Ad Copy That Converts: We write clear, compelling ads that speak directly to a Philly audience and solve their problems, getting you the positive yardage you need.

Landing Page Optimization: A click is only half the play. We ensure your landing pages are primed and ready to turn that interest into a touchdown for your business. Our abilities with conversion rate optimization will give your searchers an added push.

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Where to Find Us

You can find our office in Eagleville, Pennsylvania (next to King of Prussia). We’re just a stone’s throw from the revolutionary grounds of Valley Forge, minutes from the King of Prussia Mall, and just down the road from a Wawa.

Greenlane Search Marketing OFFICE

Why Greenlane? We’re Your Home Team Advantage.

We know you’ve got plenty of SEO and PPC options in the Philadelphia area. But we’re not just another vendor — we’re built to be a different kind of search marketing agency. A true partner. Our team is made up of passionate, experienced, straight-shooting digital marketers who live and breathe this work. We’ve been recognized as thought leaders in the space for years.

Think of us as the friendly, knowledgeable consultant always in your corner, ready to help you game plan this whole jawn for success. We’re confident in what we do, but grounded enough to know it’s all about your results.

  • 🏙 Philly-area based, nationally capable
  • 🦅 We’ve cut our teeth on more than 100 brands
  • 📆 In the game since 2005
  • 📈 A team with decades of SEO & PPC expertise
  • 💬 Transparent reporting, real strategy
  • 🤝 No cookie-cutter plans — we build custom campaigns around your goals
  • 🏆 Philadelphia 100 winner

We Give Back

Being helpful is a core value of ours. We believe in giving back to the city that’s given us so much. Every year, our team volunteers with local organizations, such as Sharing Excess and Cradles to Crayons, to support families and combat food insecurity in the Philadelphia area.

Packing School Supplies at Cradles to Crayons in Philadelphia
Planting Trees at the Rodale Institute Farm
Painting the Butterfly Enclosure at the Upper Schuylkill Valley Park
Sorting Produce at Sharing Excess in Philly

Latest Case Studies

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Frequently Asked Questions

What is SEO, and why is it important for showing up on Google?

SEO (Search Engine Optimization) is the practice of improving your website’s content, user experience, and topical authority to rank higher on search engines like Google and Bing. It generates long-term organic traffic while building visibility and trust for your brand. Google uses hundreds of signals, such as user intent, relevance, site speed, mobile friendliness, backlink quality, and content depth, to determine which pages best match a searcher’s query.

With the recent introduction of ChatGPT Search, Gemini, Perplexity, and other AI search engines, the SEO definition is expanding to more platforms than just Google.

How do I get started with SEO, and can I do it myself?

Yes, you can certainly do your own SEO. Start by researching keywords your audience uses, optimizing your website’s content (including title and meta tags), improving site speed, and earning backlinks.

Agencies like Greenlane exist to help website owners who don’t have the time or experience to optimize their website. Read: How An SEO Agency Can Help in 2025 for more information.

How much does SEO cost, and is it worth the investment?

SEO rates vary widely, typically tied to the agency’s experience. There are various models, but the most common approaches are hourly retainer or project-based.

What are the main types of SEO, and which tactics should I avoid?

The four main types are on-page SEO, off-page SEO, technical SEO, and local SEO.

How long does SEO take to start working?

The answer depends on your competition. If you’re just starting with SEO while your competitors have been investing in it for years, you’ll need to put in more effort to gain ground. This includes optimizing for both traditional search algorithms and newer AI-driven language models. With SEO, you get out what you put in.

Is SEO still relevant in 2025, or is AI making it obsolete?

SEO is more relevant than ever with the advent of AI search engines. While AI is changing how people use search engines, they are still a primary source of discovery for your brand.

What is PPC, and how does it help my business appear on Google?

PPC (Pay-Per-Click), also called Paid Media, is a form of online advertising where you pay each time someone clicks your ad. It puts your brand at the top of Google search results instantly, driving immediate traffic and leads. Unlike SEO, which builds over time, PPC delivers quick visibility and is ideal for launching new products, testing offers, or targeting high-intent audiences.

How do I start a PPC campaign, and can I manage it myself?

You can start with Google Ads by choosing your goals, targeting keywords, writing ad copy, and setting a budget. DIY is possible, but managing campaigns well takes knowledge of bidding, targeting, and optimization. We optimize pay-per-click campaigns to help you get more clicks at lower costs.

What does PPC cost, and how do I know if I’m getting a good return?

PPC costs vary by industry and competition—some keywords cost $1 per click, while others cost $50 or more. A good return means your cost per conversion is lower than your profit. ROI is tracked through tools like Google Ads and GA4. Our job is to make sure you’re getting the most conversions at the lowest possible cost-per-click.

What types of PPC ads are there, and which perform best?

Types include search ads, display ads, shopping ads, video ads (YouTube), and remarketing. Search ads usually perform best for intent-driven traffic, but results depend on your goals and audience.

How quickly can PPC deliver results?

You can start seeing traffic within hours of launching a campaign. Conversions may take longer, depending on ad quality, landing pages, and the strength of the offer. We constantly run experiments to improve the results.

Is PPC getting harder with automation and AI in platforms like Google Ads?

Yes and no. Automation makes setup easier, but it also limits control. You still need strategy, smart targeting, and creative to beat your competition. The game is different, but still winnable.

Ready to partner with us?

From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.

Let’s Get Started