Professional SEO Services From a Philadelphia Agency With Decades of Experience
Greenlane has been helping Philadelphia businesses grow through SEO strategies since 2005. We’ve been around longer than most, and that experience has taught us quite a bit. In SEO, experience matters.
Based just outside the heart of Philadelphia, we’ve worked with many hometown brands to build modern SEO strategies that drive real results. We love working with Philly businesses. Here are a few local companies that have trusted us:
Greenlane is well-known in the SEO industry for the work that we’ve done. Founded by Bill Sebald, a recognized thought leader known for contributing much to the early SEO community, Greenlane was designed to be a different kind of agency. We tailor everything to your specific goals and KPIs, rather than delivering recommendations from a stale playbook.
We’re a boutique team of experts focused on what moves the needle: visibility, traffic, leads, and revenue. We’re not just getting you rankings. We’re getting you conversions.
We build SEO strategies that drive the one thing that matters: real, measurable growth for your business. Whether you’re targeting a local Philly audience or scaling to a national customer base, we’ve got the expertise to make it happen.
Ready to make your Philadelphia SEO budget work smarter? Contact us for a free consultation:
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Philadelphia SEO Strategy:
Your Run Up the Art Museum Steps
Every Philadelphian knows what those 72 steps represent. It’s not about a quick win; it’s about the training, the discipline, and the heart to go the distance. That’s exactly how we approach the long-term game of SEO.
A great SEO strategy is a championship training montage. It’s the daily, behind-the-scenes work that builds you into a contender, ready to take on any competitor and climb the rankings in both classic search and newer AI search engines. We’re the trainers in your corner, giving you the game plan to get to the top.
Building a Rock-Solid SEO Foundation: We handle the technical SEO, site speed, mobile-friendliness, and all the other SEO elements, to ensure your website is strong enough to take on challengers in Philadelphia and nationwide.
Championship Strategy: We don’t just guess and follow a checklist. We do the research to find the exact keywords and topics your customers are searching for, building a pound-for-pound strategy to win the right traffic.
Going the Distance with SEO Content: We create valuable, authoritative content that builds your reputation with AI and search engines.
Dominating the Local Scene: We’ll turn your Google Business Profile into a local champion, ensuring you stand out. We’ll make sure customers in your neighborhood can always find you.
Technical SEO
Technical SEO is the foundation of your site’s visibility. It supports proper readability, crawlability, and indexability. Without it, even the best content can fall short. At Greenlane, we conduct in-depth manual audits, utilize advanced tools, and collaborate closely with your development team to identify and resolve issues, ensuring your site is easily crawlable, understandable, and rankable by search engines.
On-Page SEO and Content
We provide complete on-page and SEO content support, starting with identifying rankable topics and building a strategic content calendar. Our process is driven by data and includes optimizing existing pages, creating new high-performing content, and using audits and competitor research to inform our approach.
Off-Page (Link Acquisition and Content Marketing)
SEO isn’t just about what’s on your site. Our off-page services support link building, digital PR, and content marketing, all with a focus on quality over quantity. We’re fully transparent about how we earn backlinks and the value they bring.
Local SEO
Local businesses need targeted SEO to attract foot traffic and increase bookings. We optimize Google Business Profiles, create geo-focused content, audit local competitors, and develop strategies tailored to help you stand out in your market.
SEO Case Studies
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
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Tech SEO Strategy Tackles Index Bloat
A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business.
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SEO & Content Strategy lead to 77% MoM Pageview Increase
Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.
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Revenue Growth YOY Improved via Local SEO Strategy
A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.
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Regained Position 1 for Branded Search
A high-profile homepage mysteriously went from position 1 to rendering as a video thumbnail in organic listings. We helped discover why, and fixed the rankings.
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Boost in Traffic after Manual Penalty Lifted
A professional services firm was suffering from a manual penalty, leading to a huge drop of natural search-driven leads.
Greenlane is one of the best search engine marketing agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.
Tiina Hyvonen, VP of Marketing Operations, American Sentinel University
Where to Find Us
You can find our office in Eagleville, Pennsylvania (next to King of Prussia). We’re just a stone’s throw from the revolutionary grounds of Valley Forge, minutes from the King of Prussia Mall, and just down the road from a Wawa.
Why Greenlane? We’re Your Home Team Advantage.
We are a Philadelphia SEO company with unmatched experience. We know that there are numerous search marketing agencies in the Philadelphia area. But we’re not just another vendor — we’re built to be a different kind of search marketing partner. We are a boutique firm that cut our teeth in the big agency world. Our team comprises passionate, experienced, and straight-shooting digital marketers who live and breathe this work. We’ve been recognized as thought leaders in the space for years.
- 🏙 Philly-area based, nationally capable
- 🦅 We’ve cut our teeth on more than 100 brands
- 📆 In the game since 2005
- 📈 A team with decades of SEO expertise
- 💬 Transparent reporting, real strategy development
- 🤝 No cookie-cutter plans — we build custom campaigns around your goals
- 🏆 Philadelphia 100 winner
We Give Back
Being helpful is a core value of ours. We believe in giving back to the city that’s given us so much. Every year, our team volunteers with local organizations, such as Sharing Excess and Cradles to Crayons, to support families and combat food insecurity in the Philadelphia area.
Frequently Asked Questions
What is SEO, and why is it essential for showing up on Google?
SEO (Search Engine Optimization) is the ongoing process of making your site the best possible answer to the questions people type — or speak — into Google, Bing, and now AI search bots like ChatGPT Search, Gemini, and Perplexity. It’s how you earn free, compounding traffic.
| Google signal | What it checks for | How to influence it |
|---|---|---|
| Relevance & intent match | Does the copy satisfy the specific need behind the query? | Author bios, citations, and backlinks from reputable sites |
| Authority (E-E-A-T) | Are you experienced, expert, and trustworthy? | Author bios, citations, backlinks from reputable sites |
| User experience | Do visitors stay, read, click, convert? | Fast Core Web Vitals, intuitive design, zero 404s |
| Technical health | Can bots crawl and understand your pages? | Clean code, schema markup, XML sitemaps, internal links |
If you nail those areas, Google’s algorithms reward you with higher positions, richer snippets, and inclusion in AI answers — driving compounding traffic and leads over time.
How do I get started with SEO, and can I do it myself?
Yes, you can certainly do your own SEO. Start by researching keywords and topics your audience uses, optimizing your website’s content (including title and meta tags), improving site speed, and earning backlinks.
Search marketing agencies like Greenlane exist to help website owners who don’t have the time or experience to optimize their website for SEO. Read: How An SEO Agency Can Help in 2025 for more information.
How much does SEO cost, and is it worth the investment?
SEO rates vary widely, typically tied to the agency’s experience. There are various models, but the most common approaches are hourly retainer or project-based (both of which we provide).
What are the main types of SEO, and which tactics should I avoid?
The four main types are on-page SEO, off-page SEO, technical SEO, and local SEO.
How long does SEO take to start working?
The answer depends on your competition. If you’re just starting with SEO while your competitors have been investing in it for years, you’ll need to put in more effort to gain ground. This includes optimizing for both traditional search algorithms and newer AI-driven language models. With SEO, you get out what you put in.
Is SEO still relevant in 2025, or is AI making it obsolete?
SEO is more relevant than ever with the advent of AI search engines. While AI is changing how people use search engines, they are still a primary source of discovery for your brand.
Ready to partner with us?
From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.