SEO-Strategic Content Marketing Services

Search engine optimization (SEO) arguably starts with quality content. But developing and implementing a smart content strategy takes a village. Well, more like an SEO-savvy marketing agency you can trust. 

Sick of the Time-Suck with No Results?

Pretty much given up on Google serving your business’s content? Even when you produce thoughtful web pages and blog posts, it seems like the search engines could care less. They always show your competitor’s content above yours for target searches. 

You know the ins and outs of your industry; we know search engines. Let the Greenlane team handle your content strategy, from finding topics and keywords that you can rank for to optimizing your website copy to benefit both your target audience and web crawlers. 

Content Marketing Strategy to Help You Rank

If you have limited time, staff, or resources to produce quality content that considers keywords and SEO, have no fear — Greenlane is here to help you develop meaningful content with unparalleled support. Here are some things you always get with our marketing agency:

Strategic Content Production

Our writers are versed in numerous industries — capable of acting as SMEs for all your web pages, articles, landing pages, emails, social posts, and other forms of content specific to your business’s unique audience and marketing/sales goals. Not only can we create SEO-friendly content that ranks for your user’s intent, but we also offer long-term strategies for yearly content calendars.

Some info here about writing for different industries/page types, unlike competitors who promise x blogs a month. We learn the ins and outs of business and create a strategy that works for you. Add something about intent?

Persona Development & Full Funnel Marketing

You can’t have strategic content SEO without understanding your audiences and their buyer’s journeys. Our team can help target your personas in every marketing funnel stage, advising on content that will resonate and convert.

Multi-source Content Ideation

Coming up with new topics in-house can be exhausting. Let our agency pitch fresh content ideas using comprehensive SEO tools, thorough competitive analyses, search trends, and more. 

Copy about how we draw from competitive analyses, search landscape, SEO tools, 

Competitive Insights

See where your competition is ranking to one-up them on Google or snatch opportunistic SERP positions they’ve yet to find. Our Keyword Gap Analysis and Competitor Audits help you keep up with and surpass others in your industry.

Training Services

  • Customizable training workshops to learn about all things content SEO, including lessons on persona development, marketing funnel stages, inbound marketing, keyword research, on and off-page SEO basics, and more

Since working with Greenlane on an ongoing basis, we’ve formalized our content and SEO strategy, increasing top 3 keyword YTD rankings by 43% and increasing overall keyword ranking by 44%.

Content & SEO Strategy – Andy Downs, Content Manager, Only Natural Pet (or Natural Pet Care Company)

Our SEO-Strategic Content Marketing Services

Customize your experience with our team by choosing from our diverse content services, always focused on SEO — all while furthering your other marketing and sales goals.

Copywriting & Content Strategy

  • SEO-optimized web or landing page, content offer, or article copywriting
  • Subject matter expertise from industries such as tech, SaaS, and more
  • Content outlines with strategic SEO recommendations for guiding your own in-house writers
  • Content calendar creation

On-page Optimization

  • Content editing
  • SEO-driven metadata, URL structure, header tags, etc.
  • Actionable keyword research 
  • SERP Feature and Rich Snippets optimization
  • Technical code, schema, tag, and speed optimization

Content Audits

  1. Full or partial site reviews of content for SEO
  2. Competitive keyword gap analysis
  3. Content gap analysis

Brand Positioning

  • Tone of Voice and Positioning services for consistent messaging, including Brand Guide development

Custom Strategies and Real Results

  • Content Optimization Efforts Lead to 155% YoY Engagement Rate Increase

    Product category page optimization nets incremental sessions, users and engagement rate. Read more…

  • Content Consolidation & Optimization Yields 48% Increase in Goal Conversion Rate

    Content Consolidation & Optimization Yields 48% Increase in Goal Conversion Rate

    Our client wanted to optimize their soccer website for one of the year’s largest events, The World Cup. However, deciding how to get our content to compete amongst the billions… Read more…

  • Competitive Gap Leads to 41,000 New Pageviews in First Five Months

    Competitive Gap Leads to 41,000 New Pageviews in First Five Months

    The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape. Read more…

Read Our Latest Articles

  • Man using a laptop with keywords search concept on the screen

    The Best Keyword Research Tools You May Not Know

    Note: This post reviews web-based keyword tools. It doesn’t cover desktop tools or plugins. Keyword research is extremely important when conceiving new content ideas or optimizing existing content for search… Read more…

  • social campaigns

    Are Your Social Campaigns Infused With A Brand Persona?

    Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone. Read more…

  • content ideas

    How to Write Content for Multiple Audiences

    We all know that user experience is a huge factor in successful SEO. A great user experience can set a site apart, while poor user experience can leave your site… Read more…

Ready to partner with us?

From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.