Technical SEO Services 

When you click on a website, you see stylized words, colors, and images. But search engines don’t view webpages like human eyes do. They see lines and lines of text-heavy “source code.” There’s an entire back-end layer the search engines read to serve your website — and you need a tech-savvy marketing agency that knows how to modify it to impress web crawlers.

From Code Red to Green

It’s one thing to receive technical data about your website — like page speed insights and server errors —  it’s another to know what it means and what to do with it. While you know the ins and outs of your industry, no one taught you what “301s” and “404s” are, nor how to decipher what “no index” vs. “no follow” means.

Get your website’s technical health out of code red and into greener pastures, with actionable fixes from Greenlane Search Marketing. 

Customized Optimization for Searchers & Search Engines

Unique, actionable technical SEO improvements based on the highest-impact updates. That’s what you get, every time.

Never “One-Size-Fits-All” 

Other technical SEO consultants will run your website through the same tools they do everyone else, and send you an autogenerated report with your technical errors — with no strategy for how to fix them. Our agency looks at every site individually and makes our recommendations easy to understand and realistic to implement.

User-First Approach

While making technical recommendations and optimizations, we’re not exclusively thinking of Google’s preferences. We believe in marrying SEO-smart source code and tech with an incredible user experience. This way, your site will be appealing to both search engines and searchers alike. 


We know you have other business goals that motivate your SEO initiatives. When making technical changes to your website, we always keep your important KPIs top of mind and focus on big-picture goals to move the needle forward.

“They don’t stop at doing the work request, the proactively look at ways we can do better, not just on organic traffic, but in or business on the whole. I love that they take the time to understand everything about how we operate.”

SEO Strategy & Consulting – VP Content & Editor-in-Chief, Pet Industry Network

Our Technical SEO Services

While most of us think of creating helpful content and keywords when we hear search engine optimization (SEO), that’s just one side of the ranking equation. Technical SEO wears many hats, and we sport them all, including:

Technical Assessments

  • Technical SEO Audits
  • Website Health Checks


  • Indexation Insights & Recommendations
  • Structured Data Markup (Schema)
  • XML Sitemap
  • Robots.txt
  • HTTPS Status Codes / Crawl Errors

New Website

  • Website Migration / Redesign
  • Site Architecture
  • Redirect Mapping & Auditing


  • Core Web Vitals (CWV) / Page Speed Optimization
  • Mobile Performance
  • Image Optimization
  • Improving Site Security


  • International SEO
  • Custom Built Tools
  • Technical SEO Training

Custom Strategies and Real Results

  • Technical SEO Case Study

    Tech SEO Strategy Tackles Index Bloat

    A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business. Read more…

  • Technical-SEO-Grew-Total-Indexed-Pages

    Technical SEO Grew Total Indexed Pages (From 60 to 6,086)

    A prominent pet site with thousands of pages of content was only indexed for 60 of those pages. Read more…

Read Our Latest Articles

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    HTTP/1.1 vs HTTP/2

    A Brief History of HTTP If we’re going to talk about the transition from HTTP/1.1 to HTTP/2, it’s worth taking a quick trip back to the flannel-soaked 1990s. Back then,… Read more…

  • Using Google Search Console Tools To Clean Up Your (404) Act

    Using Google Search Console Tools To Clean Up Your (404) Act

    This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of… Read more…

Ready to partner with us?

From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.