Your website data holds details to better performance. We help you find the stories within your visitor data and improve your marketing decisions. Are there hidden data-driven opportunities in your data? Let us take a look.
Work includes:
Analytics Insight and Implementation
Analytics as a service includes organizing, fixing and reporting on your site’s data. With a healthy analytics foundation, you can test variations, understand your audience’s behavior, and improve the way people interact with your site. Are you getting valuable, trustworthy data to inform business decisions? Let us perform an audit to make sure.
- Data Audits and Gap Analysis of existing tracking and data methodologies
- Creating measurement plans including objective – KPI – metric mapping
- Tracking implementation guides including tags, variables, and firing rules
- Creation, enhancement, and automation of key reports/dashboards
Conversion Rate Optimization
Conversion Rate Optimization (CRO) studies visitors’ behavior and creates tests to see which website assets perform better, maximizing marketing efforts across both paid and organic channels. From online demo requests to ecommerce conversion rates, Greenlane has experience gathering information, prioritizing test opportunities, implementation support, tracking, and testing roadmap creation/management.
- Testing opportunity identification and developing associated test plans
- Audience insight analysis and gathering (heatmaps, interaction videos, surveys)
- Support with tracking setup, implementation QA, and measuring results as part of a continuous testing process
Working with Greenlane
From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.
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