At Greenlane, we take the time to get to know your business, understand your challenges and goals, and strategize accordingly. Your business is unique – your search strategy should be as well.

They don’t stop at doing the work request, they proactively look at ways we can do better, not just on organic traffic, but in our business on the whole. I love that they take the time to understand everything about how we operate.

Wendy Toth, Content Lead at Do Good HQ

Our Approach to SEO

The organic search algorithm is constantly evolving. We stay on top of the chatter and your data, allowing you to focus on your business. We’ll work with you to determine the best tasks and strategies for reaching your business goals, building your ideal mix of organic tactics and iterating on the strategy often.

Technical SEO

Technical SEO is the foundation of your website, having the largest influence on your website’s crawlability, readability, and findability. Without a strong technical foundation, even with the strongest content, you may not achieve the rankings you want. 

We take a personalized approach to technical SEO, spending time to manually investigate your website in addition to the use of tools. We work with you and your developers to make sure you understand the opportunities on your website, why they are issues, and how to fix them.

On-page SEO and Content

We offer full service on-page and content services from finding topics and keywords that you can rank for and helping you craft a content calendar to optimizing your content and new page copywriting. As with everything we do, we use data and research as the base of our recommendations. We conduct content audits, competitive analyses, and keyword opportunity analyses to influence your strategy.

Off-page, Link Acquisition and Content Marketing

SEO doesn’t stop at your website. We offer off-page services including link building, public relations support and video marketing support. We focus on quality over quantity, and are always transparent about our strategies.

Local SEO

Brick and mortar businesses require an agency that’s in tune with local SEO best practices. We can help you get appointments booked and people through your doors. We offer a range of services including Google Business Profile optimization, geo-targeted keyword research and content creation, local competitor audits, and more.

Custom Strategies and Real Results

Ready to partner with us?

From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. You can choose to engage in a one-off project, or a monthly retainer. Either way you’ll have access to all of our tech, analytics and strategy experts.