In this presentation for Pubcon, we talk about web accessibility as a component and driver of SEO in 2021 and beyond. Far from being a big thorny project that requires a ground-up site rebuild, accessibility can be easily worked into existing sites and builds. We’ll cover three concrete examples of quick, high-impact wins that you can check for and implement, even without deep technical capabilities.
In the presentation, we dive into three specific and actionable accessibility items that you can test and fix right now – quick, high-impact wins for both your users, and for SEO.
The first is zoomable viewport. Many sites inadvertently fail at this, disabling pinch to zoom by leaving a default “user-scalable=no” or “maximum-scale=1” in their viewport, left-over from base templates. Removing this can have an impact for users, should they need to zoom into your site on mobile to effectively use it.
Second, we go into aria-labels. Although you can go very deep into ARIA labeling, many sites don’t even take the most basic approach. ARIA labels are basically cheat-codes to introducing accessible terms for screen readers into your site, without requiring any visual change to a page.
Last, we talk about accessible contrast ratio for readability of text. This is a big one we often see fail, and Google requires 4.5:1 or better for text versus that text’s background color.
In all, we hope to show that getting started with accessibility on your site doesn’t require a huge investment of time and energy, but instead is something that you can build into your existing pages and templates – for the good of both your users, and your SEO!
Sean is a developer, technical SEO, and entrepreneur with over 10 years of industry experience. Prior to Greenlane, he founded CircleRank, a successful technical SEO agency in Philadelphia. He has spoken at major digital marketing conferences around the world, including PubCon, SMX, SES/ClickZ, and OMCap. He also co-organizes Philly’s monthly digital marketing event, SEO Grail.
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