Digital Marketing Ideas & SEO Trends

Case Studies

Content Consolidation & Optimization Yields 48% Increase in Goal Conversion Rate

Note: due to our contracts, the client related to this case study must be anonymous. However, if you have any questions inspired by this document, please contact us at info@greenlanemarketing.com. Sometimes, paying attention to the content you already have is…
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Case Studies

Competitive Gap Leads to 41,000 New Pageviews in First Five Months

Note: due to our contracts, the client related to this case study must be anonymous. However, if you have any questions inspired by this document, please contact us at info@greenlanemarketing.com. Conducting a competitor gap analysis can pay off in…
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Case Studies

40% New User Increase and 161% Conversion Increase from Free Clicks

Sometimes there is gold in places most marketers don’t look. Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, thus turning free clicks into additional leads and revenue for an online Amish furniture store. The Challenge An…
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Man using a laptop with keywords search concept on the screen

Content Strategy Digital Marketing SEO

The Best Keyword Research Tools You May Not Know

Note: This post reviews web-based keyword tools. It doesn’t cover desktop tools or plugins. Keyword research is extremely important when conceiving new content ideas or optimizing existing content for search engines. You likely have a favorite keyword research tool –…
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Case Studies

SEO & Content Strategy efforts lead to 77% MoM Pageview Increase

Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.

Case Studies

Content ROI Grew from $0 to $4,495 with SEO

How prioritizing SEO helped our client’s content efforts go from lackluster to lucrative.

Content Strategy Digital Marketing Paid Social Advertising PPC

Are Your Social Campaigns Infused With A Brand Persona?

Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone.

Case Studies

Conversion Increase via Quality Blog Content

What do you do when you have a client with a site that’s barely a year old and trying to get noticed in one of the most competitive spaces on the internet? You develop a content production plan, of course.

Content Strategy

How to Write Content for Multiple Audiences

We all know that user experience is a huge factor in successful SEO. A great user experience can set a site apart, while poor user experience can leave your site hidden amongst the spam. Knowing your audience’s wants and needs – and speaking directly to them – is key for …

Content Strategy Digital Marketing SEO

10 Ways to Use the Wayback Machine to Improve Your SEO

The Wayback Machine is well known as a useful tool for viewing the way websites looked in the past. It’s always fun to pop in a URL from your favorite websites to see how far they’ve come since the early days of the internet (and maybe make fun of them …

Content Strategy

How to Write Content in Your Client’s Voice

If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice …

Content Strategy

All of Your Content Doesn’t Matter Without Meaning

I've heard the best time to write is very early in the morning when you're still in sleep mode. It may help with creativity or in developing concepts. It might even help you spend less mental energy (who couldn't use more battery life?). Not to mention, the only likely distraction …