Digital Marketing Ideas & SEO Trends

Analytics Digital Marketing Paid Social Advertising PPC SEO

Prep for the Holidays: Tackling the Dreaded Forecast

Forecasting. Some account managers love it, some hate it. Others believe it should be owned by an analytics team. For the record, dear reader, I LOVE forecasting. Judge me as you see fit. Regardless of your position on the matter,…
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Content Strategy Digital Marketing Paid Social Advertising PPC

Are Your Social Campaigns Infused With A Brand Persona?

Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone.

Digital Marketing Paid Social Advertising SEO

How Entities (and Knowledge Cards) Can Help With Query Intent

Entity optimization as a big SEO play isn't quite upon us yet. It's a slow, growing Google addition. I know - it frustrates me too. So much potential, of which I believe will greatly improve search results in the future. Google isn't nearly showing the fruits of everything it knows …