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Analytics

The Lesser Used Metrics of Ecommerce

We all know the metric rockstars of eCommerce reporting – transactions, revenue, average order value, etc. This post isn’t about those metrics – they already get enough press. This is about the unsung, and too-often ignored, metrics of eCommerce. These are the details that are not as glamorous, but can …
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Analytics

Unlocking More Data with Google Analytics 360

Google recently announced the launch of Analytics 360 with seemingly little fanfare. (I was hoping for fireworks, or at least a few streamers so my definition of ‘little’ may be a bit off.) The newer products all revolve around the core of analytics, but show some breadth and depth of …
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