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The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly literature. Several of our clients must satisfy guidelines as part of Google Scholar, one of the…
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If you are interested in some accessibility support for your SEO, or if you’d like to inquire about our services, we would be happy to chat with you. In this presentation for Pubcon, we talk about web accessibility as a…
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A Brief History of HTTP If we’re going to talk about the transition from HTTP/1.1 to HTTP/2, it’s worth taking a quick trip back to the flannel-soaked 1990s. Back then, HTTP was a simple protocol for a simple job –…
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Before we start, I’d like to make a statement. The article you are reading is not from a digital agency owner promoting his search engine optimization agency—instead, this an article from an agency owner who has seen many different models….
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Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for…
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We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page…
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This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
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Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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