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Before we start, I’d like to make a statement. The article you are reading is not from a digital agency owner promoting his search engine optimization agency—instead, this an article from an agency owner who has seen many different models….
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Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for…
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We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page…
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This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
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Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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