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Every year, it seems like there’s a new “next big thing” in SEO – some big release that causes a bunch of chatter – it’s the future of search! Some become an integral part of the ranking algorithm, like BERT…
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Part 2 of a series on SEO reporting best practices (ICYMI: Part 1) Traffic data, found in Google Analytics, helps you quantify your site’s engagement level. Using this data, you can understand more than just how many users visit your…
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Part One of a series on reporting best practices Marketers rely on metrics and KPIs, whether it’s to manage expectations, track progress, or just establish a common internal vocabulary to discuss projects and goals. Understanding the sources and limitations of…
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E-commerce competition is cutthroat, both in SERPs and beyond, and only grows exponentially more complicated as you increase the number of product SKUs your business sells. Success relies heavily on product taxonomy, both an art and a science. But how…
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The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly literature. Several of our clients must satisfy guidelines as part of Google Scholar, one of the…
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If you are interested in some accessibility support for your SEO, or if you’d like to inquire about our services, we would be happy to chat with you. In this presentation for Pubcon, we talk about web accessibility as a…
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A Brief History of HTTP If we’re going to talk about the transition from HTTP/1.1 to HTTP/2, it’s worth taking a quick trip back to the flannel-soaked 1990s. Back then, HTTP was a simple protocol for a simple job –…
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Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for…
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We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page…
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This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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