SEO

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SEO is an Experiment

The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve …

Digital Marketing SEO

4 Tools for Getting Ahead of SEO Disasters

We recently had a client launch a new site in Wordpress. It was appropriately in a staging area before launch. Instinctively upon hearing the news of the launch, we decided to look for a robots tag. Sure enough, every page was marked as "noindex, nofollow". The client was able …

Digital Marketing SEO

Technical

Using Google Search Console Tools To Clean Up Your (404) Act

This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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Content Strategy Digital Marketing SEO

What Is The Best Google Suggest Keyword Tool

A rose by any other name may smell just as sweet, but good luck trying to find good results for “thorny red flower” on the first page of the SERPs! Until Google gets even better with their relationship-mapping (thanks Hummingbird, you're a great start!), long-tail optimization will be a huge …

Digital Marketing SEO

What Google’s Featured Snippet Deduplication Means for Your Site

On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
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Digital Marketing PPC SEO

Google’s Current Desktop Design

Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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Digital Marketing SEO

How Google’s BERT Works In SEO

Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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Analytics Digital Marketing SEO

SEO Reporting: How to Build Meaningful Analytics Reports

The SEO report. It's a calling card for some agencies. These reports can be ornate or no-frills (everyone has their own style). Smart companies use APIs to compile reports without spending manual hours. Some rely on automatic SEO reporting tools. For other companies, it's a time-intensive and considerably low-value exercise.

Case Studies

Revenue Growth YOY Improved via Local SEO Strategy

A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.

Digital Marketing SEO

Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)

The reason Google doesn't accept the canonical tag as a directive is probably because they know many webmasters will screw it up. If you have a massive database-driven eCommerce site, and you've tried to get a developer team to implement, you've seen how it can ultimately launch with a ton …

Digital Marketing SEO

Google For Jobs: The Optimization Guide

What is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time…
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Digital Marketing SEO

The Truth About Multiple H1 Tags and SEO

The "official rollout" of HTML 5 in October 2014 ignited renewed interests in an old SEO debate: whether or not using multiple H1 tags on a single page is bad for SEO. Depending on the school of thought, some designers debated the true use case. Likewise, some SEOs had a …