10 AI Use Case Ideas From Our Marketing Agency’s SEO Team
While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
SEO
Turning Again: The Unfortunate Future of Organic Clicks From AI Search Results
Google’s AI Overviews are disrupting SEO by reducing organic clicks and reshaping user behavior. Learn how AI Mode, AIOs, and evolving SERPs are impacting traffic—and how SEOs can adapt.
Voice Search Optimization: The SEO’s Journey (So Far)
Voice Search is not new, but the role of voice search in everyday computing is growing. What are you doing to invest in voice search?
How to Structure a Small In-House SEO Team
Building an in-house SEO team on a budget requires strategic hiring. This guide covers key roles—SEO Manager, Specialist, Content Strategist, and Technical Analyst—to boost rankings and brand authority. If a full team isn’t feasible, outsourcing SEO can be a cost-effective alternative.
Understanding Index Bloat in SEO and Crawl Budget SEO Issues
Index bloat is when a website has unnecessary pages in the search engine index, costing Google more processing time than is needed. Controlling it is vital.
How An SEO Agency Can Help in 2025
Search still starts online journeys, but Google’s AI answers now siphon clicks. The SEO game has changed. Winning means showing up inside those answers and in the classic blue-link list. A modern SEO agency gives you the bandwidth, tech, and strategy to do both.
SEO in 2025 Will Require Experimenting Beyond Traditional Approaches
The search industry has seen numerous significant shifts over the years, but with the advent of generative AI, we are approaching perhaps the sharpest turn yet. Bill Sebald tells us how we should handle the changes.
The Latest Trends in SEO: New 2025 Predictions from Our Marketers
At the start of every year, we’re asked, “What’s new in SEO?” or “What’s to come for organic search in Google?” Most of the time, our team only shares predictions with clients or internally, however, for 2025 we’re done gatekeeping.
Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
The larger your site, the more complicated implementing canonical tags can be. To quickly audit your tags and fix problems, follow these steps.
Improve Your Link Building with Pitchbox
Link building is an important part of SEO, but it can often be a challenging process. Learn how you can make it easier with Pitchbox!
The Truth About Multiple H1 Tags and SEO
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
Why You Should Optimize for Visual Search
Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.