SEO
Category: SEO
The Latest Trends in SEO: New 2025 Predictions from Our Marketers
At the start of every year, we’re asked, “What’s new in SEO?” or “What’s to come for organic search in Google?” Most of the time, our team only shares predictions with clients or internally, however, for 2025 we’re done gatekeeping.
SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
The larger your site, the more complicated implementing canonical tags can be. To quickly audit your tags and fix problems, follow these steps.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Improve Your Link Building with Pitchbox
Link building is an important part of SEO, but it can often be a challenging process. Learn how you can make it easier with Pitchbox!
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
The Truth About Multiple H1 Tags and SEO
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Why You Should Optimize for Visual Search
Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.
SEO
Read MoreGreenlane
How to Use Google Analytics to Build a Useful Website Performance Report
Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports.
Analytics | Digital Marketing
Read MoreGreenlane
How to Use Google Search Console to Build an Impactful SEO Report
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.
Analytics | SEO
Read MoreGreenlane
The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
SEO
Read MoreGreenlane
Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.
Digital Marketing | SEO
Read MoreGreenlane
SEO is an Experiment
The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
4 Tools for Getting Ahead of SEO Disasters
Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Using Google Search Console Tools To Clean Up Your (404) Act
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Latest Case Studies
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.