Digital Marketing Ideas & SEO Trends

Using Google Search Console Tools To Clean Up Your (404) Act

This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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Case Studies

Tech SEO Strategy Tackles Index Bloat

A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business.

Technical

The Controversial Case for AMP Stories

Much has been said about AMP, the Accelerated Mobile Pages project spearheaded by Google, both glowingly for and bitterly against. Whatever your personal take is, though, Google is doubling down on pushing AMP in all of their properties, from AMP-powered…
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Digital Marketing SEO

Technical

Don’t Make These Ridiculously Simple Mobile SEO Mistakes

Unless you’ve been dialing up to the internet on a 56K modem attached to your Tangerine iBook G3, chances are you’ve heard that mobile internet usage has surpassed desktop usage for over a year now. Mobile SEO and the mobile…
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Digital Marketing SEO

Technical

12 Valuable Lessons on Redesigns, Replatforming & Migrations

If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I…
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Digital Marketing SEO

Technical

Introducing The Google Indexation Tester

We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution,…
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Digital Marketing SEO

Technical

The Technical SEO Essentials Checklist (for Not-So-Technical Folks)

This is a checklist of technical SEO basics that you might not have known were basics. We know some of our readers are new to technical SEO, so we wanted to arm you with (what we believe is) the essential technical audit list of 2016. Focusing on becoming a full-stack …

Digital Marketing SEO

Technical

How To Create The Perfect XML Sitemap

There are many XML sitemap generators available for purchase, or even for free. They do what they’re supposed to – they crawl your site and spit out a properly formatted XML sitemap. But sometimes there’s a problem with these XML sitemap generators. They don’t know what URLs should (or should …

Technical

How To Keep Your Disavow File Fresh

Chances are the disavow.txt file you sent to Google is outdated. As Google keeps discovering and rolling out Penguin updates, it’s discovering links that were missed on the first go-round. It's important to also realize that the link data tools you used for your disavow are typically much …

Digital Marketing SEO

Technical

How To Check To See If Blocked Pages Are Indexed

You put a robots.txt on your site expecting it to keep Google out of certain pages. But you worry – did you do it correctly? Is Google following it? Is the index as tight as it could be? Here’s a question for you. If you have a page blocked by …

SEO

Technical

How to Find and Fix “Index Bloat” SEO Issues

If a website is a mess of URLs and duplicate content, Google will throw their hands up in the air out of frustration. This is a bad spot to be in. You'll find your traffic and rankings drop while your indexation becomes bloated. Your crawl rate (which we've found correlates …

Digital Marketing SEO

Technical

HTTP vs. HTTP2

HTTP2, the new Web protocol slated to go live any day now, aims to be a faster, more efficient protocol. HTTP1.1 is the current predecessor and has been around for about 15 years. The problem with HTTP1.1 is that can only load requests one at a time, one request per …