About Us

“Our collective intelligence is our biggest service”

Keith Urban

(That’s our co-founder, Keith Urban. We can’t confirm the country singer has ever said this.)

The Greenlane team solves problems every day. At its core, that’s what marketing is all about. And we’ve even solved a few industry-specific problems—like how to sustain an SEO company.

Formerly known as Greenlane SEO, we realized that a solo SEO channel shouldn’t stand alone. Now in our agency maturity, we’re a bigger, evolved digital marketing agency. Still with the scrappy spirit of early-adopter search engine experiments, with the experience and input from all corners of the digital marketing world. Our strategists, analysts, techies and account managers have worked with the biggest brands across multiple industries.

Core values of a Greenlaner

These are the main 5 traits that guide our behavior and actions, which ultimately become our culture. They’re the backbone of our goals. While search algorithms, strategies, and methods may change, these remain the same.

  • Be effective

    We strive for efficiency and results. We are data-first, meaning we track and then we implement. We give real, actionable results to clients with the goal of making a big impact that’s seen and understood across their business.

  • be forthright

    We are proactive. And we aren’t afraid to speak up and assert our voices when we need to. We fight for what we know is right, especially when it comes to our clients’ strategies. And we push our fellow Greenlaners to be our best selves.

  • be helpful

    We’re fully integrated into our clients’ businesses. We treat them like partners, taking on their problems and offering them custom solutions. We also want to be a valuable resource in the digital marketing community.

  • be passionate

    We love what we do. We’re always asking questions, testing and solving problems. We give our all and we have fun doing it – because we all think what we do is pretty awesome.

  • be curious

    We make a habit of seeking knowledge. We’re eager to really learn about our clients and their goals. And we’re always sharing the latest news and tools within our industry.