Using Google Search Console Tools To Clean Up Your (404) Act

Reading Time: 1 minute

Share This

Here’s a quick link building (or link reclamation) tip for you.  Google Webmaster Tools has really grown.  Yeah, there’s still some squirrely reporting (like why my impression count is exactly the same every day), but the Crawl Errors function is vital for anyone who adds and removes a lot of pages or has switched sites and URLs.

A client of mine recently got a new website.  More than a reskin, 98% of the URLs had changed (for the better).  With Screaming Frog and some insight on what the URLs were going to be, I was able to whip together a good .htaccess file to use.

The new site has been live for a few months now, and despite thinking I had the 404 issues pretty covered, I logged into the Crawl Errors tool in Google Webmaster Tools.

Google Webmaster Tools - URL Errors





I thought I had it under control.  Clearly not.  But Google makes it easier than ever to fix.  Click the Not Found button, and take a look at the list of 404’s it gives you.

Ideally, you can clean these up with a couple of sweeping server redirects.  In my case, I simply forgot to remove an old XML sitemap.  But the beautiful thing is that each resulting page can be clicked for more information:

That’s a pretty sweet link I was missing out on.  I made this my priority.  You might find some nuggets too with a fairly small amount of digging.

Share This
Bill Sebald

Bill Sebald

Managing Partner

I've been doing SEO since 1996. Blogger, speaker, and occasionally teaching at Drexel and Philadelphia University. I started Greenlane in 2005 to help clients leverage search marketing to hit business goals. I love this stuff.

Follow Me on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

More Related Articles

keyword tool
Content Strategy Digital Marketing SEO

What Is The Best Google Suggest Keyword Tool

A rose by any other name may smell just as sweet, but good luck trying to find good results for “thorny red flower” on the first page of the SERPs! Until Google gets even better with their relationship-mapping (thanks Hummingbird, you're a great start!), long-tail optimization will be a huge …
Continue Reading
Digital Marketing SEO

What Google’s Featured Snippet Deduplication Means for Your Site

On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
Continue Reading

Digital Marketing PPC SEO

Google’s Current Desktop Design

Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
Continue Reading