Articles

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Greenlane Index: August 2026

If there’s a thread running through this month, it’s that the “black box” framing of AI search may be starting to crack open.

AI | Analytics

Dylan Jones
SEO Team Lead

Introducing our AI Brand Perception Analysis

We’ve developed a new analysis that explores the way Large Language Models (LLMs) discover information about your brand.

AI | Digital Marketing

Adam Wells
Senior SEO Account Manager

Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI

The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.

AI | Branding

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: July 2026

May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.

AI | Analytics

Dylan Jones
SEO Team Lead

A Midpoint Check-In on Our 2026 Paid Media Trends Predictions

Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.

AI | Paid Social Advertising

Jenn Villa
SEO Account Manager – Content Strategist SME

A Mid-Year Check on Our 2026 SEO Trends Predictions

Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.

AI | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves

To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.

AI | Digital Marketing

Jess Wisniewski
Cross Channel Team Lead

Greenlane Index: June 2026

May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact. Read more.

AI | Analytics

Dylan Jones
SEO Team Lead

If AI Agents Start Making Purchases, Does SEO & Marketing Still Matter?

If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?

AI | Branding

Jenn Villa
SEO Account Manager – Content Strategist SME

Greenlane Index: May 2026

Everything that mattered in SEO this May: I/O’s wave of AI-first announcements, the Core Update, and more. Read the full article.

AI | Analytics

Dylan Jones
SEO Team Lead

Greenlane Index: April 2026

Everything that mattered in SEO this April: Core Update fallout, a year-long GSC bug, AI traffic reality checks, and a handful of Google changes worth your attention.

AI | Analytics

Dylan Jones
SEO Team Lead

The Hidden Psychology Behind Brand Design

There are many reasons someone trusts your brand: from your fonts and colors to the weight and placement of messages and images.

Branding | Content Strategy

Jenn Villa
SEO Account Manager – Content Strategist SME

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