Articles
Category: All
How to Write Content in Your Client’s Voice
If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice – even a company’s voice – is the real challenge. I compare it to a comic doing impressions. (Or maybe that’s just my excuse to classify watching SNL as “research”.) Someone like Dana Carvey carefully studies the quirks and habits of how an entity presents itself. Sure it’s about the words they say, but it’s also about how and why they say them.
Content Strategy
Read MoreGreenlane
How To Create The Perfect XML Sitemap
There are many XML sitemap generators, but they don’t always know what URLs should (or shouldn’t) be included. Learn how to make the ultimate XML sitemap here.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
47 Great Beginner SEO Questions and Answers
Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
How to Find Old Redirect Opportunities & Reclaim Links (with the Wayback Machine)
Need data that requires knowing about pages that used to exist on an old domain? Use the WayBack Machine with Screaming Frog to dig up old, incorrect redirects.
Digital Marketing | SEO
Read MoreGreenlane
How To Check To See If Blocked Pages Are Indexed
You put a robots.txt on your site expecting it to keep Google out of certain pages, but you worry if you did it correctly. Here’s how you can check.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Optimize NOW For Entities and Relationships
If Google doesn’t know you, educate it! How to create relationships between different entities to optimize search results.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Search Engines You Never Knew Existed
Many vertical or meta search engines have been built through the years. But the dominance of Google (and others) forced these into the shadows.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Latest Case Studies
Category Page Overhaul Drives 58% Increase in Organic Revenue
Over twelve months, our client’s total ecommerce organic revenue alone grew 58% after our optimization project. See how we did it.
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.