Articles
Category: All
The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
SEO
Read MoreGreenlane
Ultimate Guide to Google Ads Recommendations
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.
Digital Marketing | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.
Digital Marketing | SEO
Read MoreGreenlane
SEO is an Experiment
The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
4 Tools for Getting Ahead of SEO Disasters
Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Using Google Search Console Tools To Clean Up Your (404) Act
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
The Best Keyword Research Tools You May Not Know
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.
Content Strategy | Digital Marketing
Read MoreBill Sebald
Founder & Managing Partner
SEO Reporting: How to Build Meaningful Analytics Reports
An effective SEO report is one that keeps your clients goals in mind. Here are some tips to create truly valuable SEO reports, plus a free reporting template!
Analytics | Digital Marketing
Read MoreBill Sebald
Founder & Managing Partner
Are You Checking “User Location” Reports in Google Ads?
Google Ads’ location settings seem straightforward, but your ads could be serving in places they shouldn’t. Here’s how to check.
Analytics | Digital Marketing
Read MoreChristian Wenzel
Sr. Director of Paid Media
How I Explain Ranking Algorithms In SEO
Search engine algorithms are anything but simple. But, a well-crafted analogy can go a long way to helping your audience understand. This is my analogy.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
How eCommerce Merchandisers Can Leverage SEO Trends Data
SEO and PPC practitioners need to think outside the box; especially when it comes to eCommerce. Why not use that data to support merchandisers? Find out here.
Digital Marketing | SEO
Read MoreBill Sebald
Founder & Managing Partner
Forecasting Search Marketing Success with a Click Curve
SEO would be easier if there was a way to predict how much a change in a page’s SERP rankings would impact the amount of traffic to that page. Make your own click curve to do just that with this guide.
Analytics | Digital Marketing
Read MoreAshley Morrison
Senior Paid Media Account Manager
Latest Case Studies
Category Page Overhaul Drives 58% Increase in Organic Revenue
Over twelve months, our client’s total ecommerce organic revenue alone grew 58% after our optimization project. See how we did it.
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
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Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.