The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.
Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.
An effective SEO report is one that keeps your clients goals in mind. Here are some tips to create truly valuable SEO reports, plus a free reporting template!
Google Ads’ location settings seem straightforward, but your ads could be serving in places they shouldn’t. Here’s how to check.
Search engine algorithms are anything but simple. But, a well-crafted analogy can go a long way to helping your audience understand. This is my analogy.
SEO and PPC practitioners need to think outside the box; especially when it comes to eCommerce. Why not use that data to support merchandisers? Find out here.
SEO would be easier if there was a way to predict how much a change in a page’s SERP rankings would impact the amount of traffic to that page. Make your own click curve to do just that with this guide.
If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice – even a company’s voice – is the real challenge. I compare it to a comic doing impressions. (Or maybe that’s just my excuse to classify watching SNL as “research”.) Someone like Dana Carvey carefully studies the quirks and habits of how an entity presents itself. Sure it’s about the words they say, but it’s also about how and why they say them.
There are many XML sitemap generators, but they don’t always know what URLs should (or shouldn’t) be included. Learn how to make the ultimate XML sitemap here.
Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.
