Articles
Category: All
Links Aren’t Just For SEO: Advanced Internal Linking Strategies for In-House Teams
With other pressing responsibilities, it’s easy for internal linking to take a backseat. Remember, it’s a UX benefit and not just for SEO.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Hreflang Tags: How to Get the Attribute (Mostly) Right in Implementation
Hreflang in SEO is a signal that helps search engine crawlers understand alternate versions of a page for audiences in different languages.
SEO | Technical
Read MoreDylan Jones
SEO Team Lead
Which Google Ads Bidding Strategy Would You Choose? A PPC Quiz with Real World Examples!
We’re challenging you to choose which type of PPC bidding strategy you think would help you best reach the goal outlined in our examples.
PPC
Read MoreGreenlane
AI is Changing Paid Media & PPC Management — But Here’s Why Humans Still Matter
AI is exploding in Paid Media Services; however, AI still needs human guidance when it comes to managing paid ads. Here’s why.
PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
From Keywords to Context: Why Your SEO Strategy Needs a BERT-sized Update
It’s not just about matching keywords anymore; it’s about understanding the deeper meaning and intent behind a search.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
CTV Is Here for Marketers — But Is Your Brand Ready to Advertise There?
Is your brand ready to advertise on Connected TV? Let’s walk through what you need to know about CTV, and what it takes to get started.
Display Advertising | Paid Social Advertising
Read MoreJess Wisniewski
Cross Channel Team Lead
What is Crawl Bloat & How Do You Fix It?
Is Google busy crawling thousands of low quality useless pages? Learn how to find out if your crawl budget is clogged up & fix it!
SEO | Technical
Read MoreGreenlane
From Clickbait to Citebait: Winning in the AI Citation Economy
Discover how to win in the AI Citation Economy. Learn why citebait—original, structured, factual content—is the new SEO strategy for getting cited in AI Overviews and LLM search results.
AI | SEO
Read MoreBill Sebald
Founder & Managing Partner
Natural Language Processing & Its Impact on How We Search
How does natural language processing work, and how does it impact the search of today’s Google landscape?
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Stop Regurgitating & Start Creating: Pivoting Your SEO Strategy to Outsmart AI Overviews (AIOs)
If your content simply summarizes what already exists online, it’s no wonder your clicks are down. Pivot your SEO strategy to outsmart AIOs.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
From Click to Conversion: Why Most Paid Traffic Fails to Land Leads
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.
Digital Marketing | PPC
Read MoreAshley Morrison
Senior Paid Media Account Manager
Optimizing Google Ads for ROI in 2025
Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next.
PPC
Read MoreGreenlane
Latest Case Studies
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.