Christian Wenzel
Sr. Director of Paid Media
Christian has worked in paid media since 2007. At Greenlane, he leads paid search, shopping, social, and marketplace strategy for B2B and B2C clients, and he’s usually the one in the tag manager when attribution breaks: GA4, GTM, consent mode, and server-side tracking are the measurement layer most paid media leads hand off to someone else. Before Greenlane, he was Director of Agency Technology at Pepperjam, where he built the internal tooling behind the agency’s SEM programs, and has run WenzelPPC, his own consultancy, since 2010. A Scranton native, he works remotely from Florida’s Gulf Coast.
- In the field since
- 2007
- Expertise
-
PPC Management
Paid Social
Marketplace Ads
PPC Training
Analytics Audits
Tracking Management - Industries
-
B2B SaaS
E-commerce / Retail
Home Services
Media / Publishing - Certifications
-
Google Ads
Google Analytics (GA4)
Microsoft Advertising - Published
Christian enjoys long walks on the beach (he lives near one), 90s vinyl, and photographing his cat, Penelope.
Posts by Christian Wenzel
Unlock Google’s AI Overviews Placement in Google Ads with Special Settings & “AI Max”
While you can’t manually “opt-in” via a single switch, you can signal to Google’s algorithm that your ads are the perfect answer.
AI | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
AI is Changing Paid Media & PPC Management — But Here’s Why Humans Still Matter
AI is exploding in Paid Media Services; however, AI still needs human guidance when it comes to managing paid ads. Here’s why.
PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
Content Strategy | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Why Your Single Keyword Ad Groups Are Killing Your Google Ads Performance
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better results.
PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
The Rise of Social Commerce: Why It’s More Than Just a Trend
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
Digital Marketing | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
The Big List of PPC Resources and Articles [Updated for 2025]
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Here’s our updated list of resources and articles for 2025.
Paid Social Advertising | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Ultimate Guide to Google Ads Recommendations
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.
Digital Marketing | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Are You Checking “User Location” Reports in Google Ads?
Google Ads’ location settings seem straightforward, but your ads could be serving in places they shouldn’t. Here’s how to check.
Analytics | Digital Marketing
Read MoreChristian Wenzel
Sr. Director of Paid Media
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Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.