Marketplace SEO & Advertising Services
A Profitable Combination: Organic & Paid
Simply listing your products on online marketplaces isn’t enough to achieve outstanding sales results anymore. To thrive on competitive platforms like Amazon, Walmart, and Google Shopping, you must adopt a strategic approach for your marketplace SEO and advertising. It’s about branching out beyond basic optimization and leveraging a full range of tactics, from product content enhancement to ongoing performance monitoring. Luckily, the Greenlane team takes the holistic approach to marketplace success you’ve been looking for.
Greenlane’s Approach to Marketplace SEO & Advertising
We help businesses like yours maximize visibility and drive conversions within bustling digital marketplaces. Combining deep expertise with data-driven strategies ensures your products stand out from the crowd and capture the attention of eager buyers. Here’s what’s unique about our offerings:
SEO that Sells
We optimize your product listings with keyword research, compelling descriptions, and high-quality images, promising higher-ranking products in marketplace search results.
Advertising that Converts
Our targeted advertising campaigns reach the right audience at the right time, driving qualified traffic to your listings and boosting sales. We leverage keyword targeting, audience segmentation, and product remarketing to maximize your ROI. In addition, we make continual improvements by split-testing product titles, images, and bullet points for better performance.
Proven E-commerce Expertise
We have a track record of success in helping businesses grow significantly on the major online marketplaces. See how our improved marketplace strategy helped this client achieve an 82% increase in ROAS.
Our Digital Marketing Services for E-commerce
Our agency can drive strategy and results behind your entire online shopping strategy. Here are our top-requested services for clients focused on e-commerce:
SEO Services
– Product Feed Optimization
– Product Page Optimization
– Technical SEO
Paid Media
– Google and Bing Shopping
– Amazon Ads
– Retail Media on Walmart, Target, Instacart, etc.
Analytics & Reporting
– E-commerce Purchase Tracking
– Detailed Reporting
Custom Strategies and Real Results
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
How our Paid Search expertise and account clean-up process brought our client immediate results.
Read Our Latest Articles
Greenlane Index: September 2026
September made the direction of search hard to ignore. AIOs now cover more of the results page, more of People Also Ask, and even business listings.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
Greenlane Index: August 2026
If there’s a thread running through this month, it’s that the “black box” framing of AI search may be starting to crack open.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
Introducing our AI Brand Perception Analysis
We’ve developed a new analysis that explores the way Large Language Models (LLMs) discover information about your brand.
AI | Digital Marketing
Read MoreAdam Wells
Senior SEO Account Manager
Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI
The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Greenlane Index: July 2026
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.