Pay-Per-Click — From a Philadelphia Search Marketing Agency With Decades of Experience

Greenlane has been helping Philadelphia businesses grow online since 2005. Based just outside the city, we’ve worked with many hometown brands to build search marketing strategies that drive real results. We love working with Philly businesses. Here are a few local brands that trust us:

Let’s be real — running a business in Philly takes hustle. You need grit, a smart strategy, and a digital marketing partner who delivers. At Greenlane, we’re not a one-size-fits-all digital marketing agency. We customize everything to your specific goals and challenges. We’re a team of experts focused on what moves the needle: visibility, traffic, leads, and revenue.

We build PPC strategies that drive the one thing that matters: real, measurable growth for your business. Whether you’re targeting a local Philly audience or scaling to a national customer base, we’ve got the expertise to make it happen.

Ready to make your marketing budget work smarter? Contact us for a free consultation.

Targeted PPC:
Your Digital Tush Push

Sometimes you don’t need a 50-yard bomb long game; you just need to move the chains. When you need a conversion, our targeted Pay-Per-Click campaigns are your unstoppable play. Think of it as your digital “tush push.” It’s a coordinated, powerful, and a ridiculously effective approach designed to get you over the goal line and turn clicks into customers.

Relentless Optimization: We’re constantly breaking down the game film on your campaigns. We monitor, test, and tweak PPC campaigns to make sure you’re always getting the best possible return on your investment. Our team has faced many PPC challenges through our decades of service. We have the experience to create game-winning Paid Media strategies.

Hyper-Local Targeting: We aim your paid media ads with surgical precision. If you want to focus on Philadelphia PPC campaigns, we’ll make sure your budget is spent reaching people who will actually buy from you, not someone on the other side of the country that will never be your customer.

Ad Copy That Converts: We write clear, compelling ads that speak directly to a Philly audience and solve their problems, getting you the positive yardage you need. We are constantly testing.

Landing Page Optimization: A click is only half the play. We ensure your landing pages are primed and ready to turn that interest into a touchdown for your business. Our abilities with conversion rate optimization will give your searchers an added push.

MORE ON PAID MEDIA

Greenlane is one of the best search engine marketing agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.

Tiina Hyvonen, VP of Marketing Operations, American Sentinel University

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Where to Find Us

You can find our office in Eagleville, Pennsylvania (next to King of Prussia). We’re just a stone’s throw from the revolutionary grounds of Valley Forge, minutes from the King of Prussia Mall, and just down the road from a Wawa.

Greenlane Search Marketing OFFICE

Why Greenlane? We’re Your Home Team Advantage.

We are a Philadelphia SEO and PPC company with unmatched experience. We know that there are numerous search marketing agencies in the Philadelphia area. But we’re not just another vendor — we’re built to be a different kind of search marketing partner. We are a boutique firm that cut our teeth in the big agency world. Our team comprises passionate, experienced, and straight-shooting digital marketers who live and breathe this work. We’ve been recognized as thought leaders in the space for years.

Think of us as the friendly, knowledgeable consultant always in your corner, ready to build your game plan for success. We’re confident in what we do, but grounded enough to know it’s all about your results.

  • 🏙 Philly-area based, nationally capable
  • 🦅 We’ve cut our teeth on more than 100 brands
  • 📆 In the game since 2005
  • 📈 A team with decades of SEO & PPC expertise
  • 💬 Transparent reporting, real strategy development
  • 🤝 No cookie-cutter plans — we build custom campaigns around your goals
  • 🏆 Philadelphia 100 winner

We Give Back

Being helpful is a core value of ours. We believe in giving back to the city that’s given us so much. Every year, our team volunteers with local organizations, such as Sharing Excess and Cradles to Crayons, to support families and combat food insecurity in the Philadelphia area.

Packing School Supplies at Cradles to Crayons in Philadelphia
Planting Trees at the Rodale Institute Farm
Painting the Butterfly Enclosure at the Upper Schuylkill Valley Park
Sorting Produce at Sharing Excess in Philly

Frequently Asked Questions

What is PPC, and how does it help my business appear in Google search results?

PPC (Pay-Per-Click), also known as Paid Media, is a form of online advertising where you pay each time someone clicks on your ad. It puts your brand at the top of Google search results instantly, driving immediate traffic and leads. Unlike SEO, which builds over time, PPC delivers quick visibility and is ideal for launching new products, testing offers, or targeting high-intent audiences.

How do I start a PPC campaign, and can I manage it myself?

You can start with Google Ads by selecting your goals, targeting relevant keywords, crafting ad copy, and establishing a budget. DIY is possible, but managing campaigns well takes knowledge of bidding, targeting, and optimization. We optimize pay-per-click campaigns to help you get more clicks at lower costs.

What does PPC cost, and how do I know if I’m getting a good return?

PPC costs vary by industry and competition—some keywords cost $1 per click, while others cost $50 or more per click. A good return means your cost per conversion is lower than your profit. ROI is tracked through tools like Google Ads and GA4. Our goal is to ensure you achieve the highest conversions at the lowest possible cost-per-click.

What types of PPC ads are there, and which perform best?

Types include search ads, display ads, shopping ads, video ads (such as those on YouTube), and remarketing. Search ads typically perform best for intent-driven traffic, but the results depend on your specific goals and target audience.

How quickly can PPC deliver results?

You can start seeing traffic within hours of launching a campaign. Conversions may take longer, depending on ad quality, landing pages, and the strength of the offer. We constantly run experiments to improve the results.

Ready to partner with us?

From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.

Let’s Get Started